The low and no alcohol category is one of the most exciting areas of beverage innovation today. Consumers want to moderate their alcohol intake: but they still want drinks that deliver on taste, flavor and experiences. The market is growing fast, and beverage giants and entrepreneurs alike are responding with new innovations. But – as with any emerging category – we’ve still got a lot to learn. Which innovations have the best chance of success? How does taste, visibility and social acceptance of new drinks measure up to their alcoholic counterparts? And how much do we know about the consumers that are driving the category forward?
