Investment and innovation boost AB InBev sales

Corona
Corona is one of the strong performers for AB InBev (Image: Getty Images/Monticello)

AB InBev has reported increased sales, boosted by investment in its megabrands, the World Cup impact and a boom in non-alcoholic sales.

CEO Michel Doukeris said that the performance reflects the strength of the beer market along with the successful implementation of its strategy.

The company reported revenue up by 5.6% and beer volume growth of 1.1% for the second quarter of 2026.

Beer volumes saw a “record high” in second quarter volumes in Mexico, Colombia, and Ecuador. Beer volumes in Brazil returned to growth, and in the US it revealed it delivered continued top-line growth and market share gains in both beer and Beyond Beer.

No-alcohol beer saw a 27% increase in revenue and its Beyond Beer portfolio of non-beer and alternative alcoholic drinks, such as canned cocktails increased by 44% in 2Q26. Performance was led by the expansion of Flying Fish globally and by Cutwater in the US, it said.

There was also a 6.2% increase in combined revenues of megabrands in 2Q26, led by Corona, which grew by 17% outside of its home market.

The company continued to invest in its megabrands and mega platforms to build its brands. Sales and marketing investment reaching $4.1 billion in the HY26, up 9% versus HY25.

According to the Kantar BrandZ 2026 report, its portfolio holds eight of the top 10 most valuable beer brands in the world, with Corona and Budweiser ranked one and two, respectively.

Successful activation of the FIFA World Cup across its markets, supported growth of Michelob Ultra in the US and provided a platform to expand the brand across key markets in Latin America, the company added.

The company admitted the consumer environment remains “dynamic” but said it estimates that it maintained or gained share in 70% of its markets.

“Cheers to beer – our performance this quarter reflects the strength of the beer category and the consistent execution of our strategy,” said Michel Doukeris, CEO, AB InBev.

“Through investment in our megabrands and mega platforms, innovation and offering more choices across more occasions, we are strengthening the cultural relevance of our brands with consumers.”