The new innovative product is baked with 100% cheese while capturing the flavour of a classic beer cheese spread.
The new partnership brings together two major food and drinks giants Molson Coors and Mars.
This is the first beer brand partnership in the Cheez-It’s history.
Nicole Sorensen, Vice President of Marketing for Cheez-It, said: “Our obsessed fans are constantly looking for bold new ways to enjoy Cheez-It, and we had the golden opportunity to bring one of America’s favourite dips to life in a whole new way."
Matt Carpenter, Vice President of Marketing, Coors Family of Brands added: “Fans already love reaching for a cold Coors Light when they’re snacking on game day, so finding a way to bring our crisp, refreshing beer flavour to life in a real-deal beer cheese flavored snack just made sense.”
He added: “Cheez-It was the perfect partner to help pull this off. Made with 100% real cheese, their crackers are the ultimate canvas to capture our crisp, clean notes in a baked-to-perfection way, elevating the entire tailgating experience."
Molson Coors is a company that has been involved in other brands partnerships previously.
In 2019, Coors Light launched a limited-edition beer with the Jonas Brothers.
While in 2024, Molson Coors took majority ownership of ZOA, the better-for-you energy brand co-founded by Dwayne ‘The Rock’ Johnson.
Cheeze-It owner Mars is also known for its partnerships.
It has introduced Snickers-flavored Impact Whey Protein powders and co-branded snacks across the UK and global retail networks in a partnership with My Protein.
The new Cheez-It Coors Light Beer Cheese flavoured crackers are on sale in US retailers.