Beverage innovation is a critical driver of growth and relevance in today’s fast-changing consumer landscape.
As tastes, lifestyles, and health priorities evolve, brands must continuously adapt to meet new expectations.
Innovation allows companies to stay competitive by offering products that resonate with emerging trends such as wellness, sustainability, and convenience.
Modern consumers are increasingly about health-conscious consumption. Meanwhile, unique flavors, formats, and experiences can set a brand apart. And new formats offer new opportunities and new occasions , meeting consumers where they are.
In short, beverage innovation is about anticipating the needs of the consumer of tomorrow.
We take a look at some of the latest beverage launches around the globe.
Cointreau Cocktail Twists
Maison Cointreau has expanded its ready-to-drink portfolio with the launch of Cointreau Cocktail Twists, a new range of canned margaritas designed for convenience without compromising quality.
Available in Original Margarita and Passion Fruit Margarita, the 125ml slimline cans feature a 12.5% ABV.
Crafted in Angers, France, the cocktails combine premium Tequila with Cointreau L’Unique orange liqueur and natural ingredients free from artificial colors or flavors. The Original Margarita delivers a bright, balanced blend of lime peel distillate and lime juice concentrate, while the Passion Fruit Margarita offers a fragrant twist with natural passion fruit flavor.
Carole Quinton, Cointreau’s Master Distiller, said: “In creating these RTD cocktails, I got to blend my distilling expertise with the craft of mixology… The result is two new Margaritas that are bold, fresh, and uncompromising in quality.”
The launch aligns with research from Rémy Cointreau showing 59% of UK consumers plan to enjoy more cocktails at home during the festive season, with Margaritas among the most popular choices. Cointreau Cocktail Twists are available at UK supermarket Waitrose with a RRP of £4 per can.
Tractor Beverage makes retail debut with Haymaker
Tractor Beverage Company, the farmer-founded, employee-owned brand behind USDA certified organic beverages in US foodservice, is entering retail with Haymaker, an apple cider vinegar-based sparkling tonic.
Launching exclusively at Sprouts Farmers Market nationwide in January 2026, Haymaker introduces a modern twist on a centuries-old farmer’s drink, meeting growing demand for functional beverages and organic sparkling tonics.
CEO Kevin Sherman said, “Retail wasn’t something we had our sights set on or rushed into. We knew this move would only make sense if we could do it in a way that stayed true to our heritage and soil-and-soul ethos. Haymaker is the perfect expression of that.”
Haymaker combines USDA certified organic ingredients with functional benefits, featuring a full tablespoon of apple cider vinegar and only five grams of sugar per can. Available in four flavors - Apricot Peach, Citrus Ginger, Dragon Berry, and Passion Mango - the sparkling tonic offers a refreshing, low-sugar option for health-conscious consumers seeking non-alcoholic alternatives.
The launch follows Tractor’s rapid foodservice growth, now serving organic drinks at over 10,000 locations including Chipotle and major entertainment venues. With Sprouts as its retail partner, Tractor aims to bring organic, functional beverages to grocery shelves while reinforcing its commitment to transparency, soil health, and farmer support.
RTD Iced Chai Latte with added prebiotic fiber
New UK brand, Good Kynd, has entered the market with a first-to-market innovation: a ready-to-drink Iced Chai Latte containing added prebiotic fiber.
Founded by two former accountants, the brand was inspired by their interest in gut health and a shared ambition to make chai mainstream while offering a smoother, non-carbonated alternative to functional sodas.
The debut SKU is a 250ml can featuring 4g of added fiber, an oat milk base, no added sugar, and a vegan, gluten-free formulation. Designed for both convenience and mindful daily rituals, the drink delivers a smooth, café-style chai flavor with a balance of sweet and spice. By combining traditional chai heritage with functional benefits, Good Kynd aims to help consumers increase fiber intake - a nutrient most UK adults lack - in an enjoyable way.
Positioned at the intersection of wellness, culture, and lifestyle, Good Kynd targets premium grocery, cafés, boutique hospitality, and wellness-led retail.
With its non-carbonated format and refined flavor profile, Good Kynd seeks to redefine functional drinks and make chai an everyday staple for modern consumers.
Jamu: Cucumber & Pineapple functional soda
Premium soda brand Jamu has expanded its gut-friendly beverage range with a new Cucumber & Pineapple flavor, crafted for consumers seeking functional drinks with bold yet balanced taste. The launch joins Raspberry & Hibiscus, Blood Orange & Peach, and Lemon & Basil in Jamu’s all-natural lineup of better-for-you sodas.
The new flavor combines real fruit extracts, botanicals, and 6g of prebiotic fiber to support digestive health, while delivering a crisp, refreshing profile.
Co-founder Tahi Grant-Sturgis said, “We’re excited to be introducing a brand new flavor to our range of better-for-you drinks, which suit all occasions, from an afternoon pick-me-up to drinking socially with friends. The new Cucumber & Pineapple adds a different element to the range and is wildly refreshing.”
Unlike traditional pineapple drinks, Jamu uses natural pineapple extract for a subtle, vibrant taste paired with cucumber and mint, echoing contemporary cocktail trends. Each 330ml can is low in calories, vegan-friendly, and free from sweeteners, colors, preservatives, and 14 allergens.
With its focus on gut health, clean-label ingredients, and elevated flavors, Jamu’s Cucumber & Pineapple soda targets the growing demand for premium functional beverages that combine wellness benefits with sophisticated taste.
Too Good & Co creamers
Danone-owned clean-label dairy brand Too Good & Co. has released its first ever coffee creamer to tap into demand for at-home coffee experiences.
The range brings a lower sugar option to the refrigerated liquid creamer space and comes in three flavors: Sweet Cream, Roasted Vanilla, and Lavender.
Each carton contains 2g less sugar than competitor products and features only natural ingredients, including milk, cream, natural flavors, and cane sugar.
Olivia Sanchez, Senior Vice President of Creamers for Danone North America, said: “Our new Too Good & Co. creamers are crafted for those who want to enjoy real, high-quality ingredients and delicious flavor, all while feeling good about what’s going in their cup. We’re excited to offer creamers that help make everyday coffee moments even more delicious, all with less sugar.”
Too Good & Co Creamers are rolling out at retailers across the US with a suggested retail price of $5.99.
