New beverage launches: Festive NPD

New festive flavors
New festive flavors (Hint Water)

Cranberry, cinnamon, vanilla and more classic festive flavors return to the beverage aisle in 2025

This Christmas, beverage trends lean into comfort with a twist. Classic flavors like peppermint, cinnamon, nutmeg, and vanilla remain staples, but expect twists on the festive favorites.

Global influences bring cardamom, saffron, and chai spices, adding warmth and sophistication.

Fruit-forward notes continue to dominate festive flavors: pomegranate, spiced apple... and above all, cranberry.

Top flavors balance nostalgia with innovation, creating indulgent yet surprising profiles perfect for holiday gatherings.

Coca-Cola Holiday Creamy Vanilla

Holiday Creamy Vanilla
Holiday Creamy Vanilla (Coca-Cola)

Coca-Cola has debuted a new limited-time holiday offering: Coca-Cola Holiday Creamy Vanilla.

The first holiday innovation for five years, this seasonal twist on the iconic Coca-Cola taste delivers ‘comfort, refreshment and festive joy’.

The drink is also available in a zero sugar version. Both packaging formats maintain the classic Coke Trademark packaging, but with a seasonal twist of creamy, vanilla-inspired colors.

Coca-Cola Holiday Creamy Vanilla and Coca-Cola Zero Sugar Holiday Creamy Vanilla is available in 12oz/12pk, 20oz bottles and 2L bottles at most national retailers in US and Canada.

Hint Water

New festive flavors
New festive flavors (Hint Water)

US fruit-infused water brand, Hint Water, has debuted its Winter Variety Pack: a limited edition line of flavored waters themed around cozy winter gatherings, spiced sips and festive flavors.

The flavors deliver seasonal sipping guilt-free without any sugar, sweeteners or calories.

Infused with real fruit essences, the festive flavors are Apple Cinnamon, Spiced Pear, Cranberry Orange,and Peppermint Bark.

Each bottle is vegan, gluten-free, kosher certified, and made with zero sugar, zero sweeteners, and zero calories.

Bardinet Brandy

Bardinet VSOP
Bardinet VSOP (CALLUM BENNETTS/MAVERICK PHOTO AGENCY)

Bardinet Brandy is bringing some French festive flair to UK drinkers with the arrival of its Bardinet VSOP limited edition 1 liter festive bottle.

The bottle design takes inspiration from the color of end of year festivals: with a gold and red design for gifting or adding a touch of sparkle to the Christmas drinks selection.

Bardinet is known for its rich, mellow taste, with fresh fruit notes and a long oaky finish: thanks to being slowly matured in oak casks just outside Bordeaux.

PepsiCo Starry Cranberry Blizz

Starry Cranberry Blizz
Starry Cranberry Blizz (PepsiCo)

PepsiCo’s Starry is kicking off the holiday season with Starry Cranberry Blizz: a zero sugar seasonal favorite.

The drink blends Starry’s crisp lemon-lime flavor with a refreshing cranberry twist, perfect for sipping straight from the can or mixing into holiday mocktails and cocktails, such as a Lem & Lime Cranberry mule.

Starry Cranberry Blizz is available in 12-pack cans and 2L bottles for a limited time. It is also available on TikTok Shop.

Halfday Cranberry Iced Tea

Halfday
Cranberry Iced Tea (Halfday)

Halfday, the US better-for-you iced tea brand, has launched a limited edition Cranberry flavor for the holiday season.

Now available on Amazon, Halfday’s Cranberry Iced Tea delivers the nostalgic, tart-sweet taste of cranberry, but without an overload of sugar.

As with the rest of Halfday’s flavors, Cranberry is low in sugar and calories, brewed with real tea, and includes 6g of prebiotic fiber to support gut health. The naturally caffeinated drink is gluten-free and contains no artificial sweeteners, with 3g of sugar and 30 calories.

“It’s cozy, bright and refreshing - making it the perfect sweet sip for all of your holiday gatherings this season,” says a spokesperson for the brand.

Death Wish Coffee

Death Wish Coffee
Maple Cinnamon (Death Wish Coffee Co.)

Death Wish Coffee has debuted a fresh spin on a seasonal favorite: Maple Cinnamon.

The ground coffee boasts natural flavors and Organic, Fair Trade Certified Robusta and Arabica beans.

“With bold notes of fiery cinnamon paired with sweet maple syrup, this blend provides a cozy, autumnal cup,” said a spokesperson for the brand.