Beverage brands are embracing Halloween with a wave of limited edition launches that tap into seasonal flavors and spooky aesthetics. From cider to soda, companies are crafting drinks that blend nostalgia, indulgence, and festive flair. Caramel, pumpkin spice, blood orange, and black cherry are among the most popular ingredients, offering consumers a taste of autumn with a twist.
There’s creative flavor adventures; innovative packaging and fun names to capture attention on shelves and social media.
These seasonal launches are often available for a short window, creating urgency and boosting impulse purchases. They’re also tailored for specific occasions (think scary movie nights, costume parties, and pumpkin patch outings) making them ideal for targeted marketing campaigns.
With Halloween becoming an increasingly important moment in the beverage calendar, brands are using limited editions to test new flavors, engage younger consumers, and drive seasonal sales. Expect more hauntingly delicious drinks to hit the market, each one crafted to celebrate the spooky spirit in style.
Bacardi’s skeleton bottle
Bacardi Rum is back this year with another bold Halloween release: a limited-edition skeleton bottle, designed with bone-chilling detail throughout the body of the bottle.
Filled with Bacardi Superior Rum, this collectible edition is perfect for consumers looking to elevate their spooky celebrations.
Complementing the release is Bacardi’s recommendations for Halloween-ready cocktails that are as festive as they are flavorful:
- The Bacardi Blood Moon blends Superior Rum, blood orange, and ginger beer for a spooky, citrusy sip.
- The Zombie is a legendary mix of exotic rums with bold, rich flavor, an infamous tiki classic that’s just as perfect for Halloween as it is year-round.
- The Bacardi Goblin is a Halloween-ready cocktail that’s fruity, tart, and perfectly spooky, sophisticated with just the right amount of fright.
- Bobbing for Appletinis is an elevated Halloween martini that’s crisp, playful, and wickedly fun to share with friends.
Glow-in the dark Kool-Aid
Kool-Aid is celebrating spooky season this year with a limited-edition twist on its cult-favorite Ghoul-Aid: it now glows in the dark.
While Ghoul-Aid Jammers have been a fan for trick-or-treaters for more than a decade, 2025 sees the launch of the first-ever glow-in-the-dark packaging featuring the iconic Kool-Aid Man in a brand-new Zom-berry flavor. Bringing Kool-Aid’s signature spirit to trick-or-treat bags everywhere, it’s the perfect companion for dark Halloween nights, ensuring Ghoul-Aid always stands out amidst the adventures.
The glow-in-the-dark Ghoul-Aid Jammers are available across the US in retailers including Walmart, Kroger, Meijer, and more, while supplies last.
Angry Orchard’s Thriller Variety Pack
Angry Orchard’s Thriller Variety Pack offers four frighteningly delicious flavors for Adultoween celebrations this year.
The 12-can variety pack features three new Halloween treat-inspired ciders, plus fan favorite Cinnful Apple. The pack also includes a special Jason Universe partnership can.
- Cinnful Apple – ‘The returning fan-favorite that guests always request’
- Blood Orange – ‘A zesty-sweet twist featuring chilling Jason artwork’
- Berry Bewitched – ‘A spell-casting tart berry blend that’s surprisingly refreshing’
- Headless Pumpkin – ‘Captures autumn in a can with pumpkin, vanilla and pie crust notes’
Bartesian: Witch’s heart and Candyman Margarita
At-home cocktail maker Bartesian has released a limited-edition lineup for the spooky season: featuring three cocktails made with premium ingredients that can be crafted in under 30 seconds with the Bartesian cocktail maker.
- Witch’s Heart: ‘A shimmering blend of berry and green apple flavors that’s striking, vibrant, and perfect for Halloween’.
- Candyman Margarita: ‘A bold mix of citrus, berry, and candy notes that’s equal parts sweet and spooky, best over ice with a salted rim’.
- Caramel Appletini: ‘Tart green apple meets rich caramel in a silky vodka cocktail that’s pure fall in a glass’.
The Bartesian cocktail maker lets consumers create their own customized cocktails at home via a capsule and machine system.
Pulp Cider: Caramelised Apple Cider
UK cider maker Pulp Cider has unveiled its first limited edition release for Halloween: Caramelised Apple Cider.
Crafted to evoke the nostalgic flavor of toffee apples, this seasonal cider blends the natural tartness of apples with buttery caramel notes and a hint of roasted sweetness reminiscent of baked apples and brown sugar. The result is a rich, smooth, and sweet cider designed for autumnal celebrations: from Halloween parties to pumpkin patch outings.
Produced on the family farm in Herefordshire, every bottle is made within five miles of the orchard, drawing on seven generations of farming expertise. The brand describes the cider as “harvested directly from apples grown in the Devil’s orchard,” adding a playful twist to its spooky season appeal.
Susan Vaughan, Director at Pulp Cider, said: “At Pulp, we’re all about fun and playfulness, and we simply couldn’t resist releasing this tasty limited edition flavour for Halloween.”
Available for a limited time this fall, Caramelised Apple Cider can be purchased via pulp-cider.co.uk and independent UK stockists, with an RRP of £2.79–£2.99.
