Key takeaways:
- Coca-Cola is the most valuable non-alcoholic drinks brand, with a brand value increase of 32% to $46.3bn in 2025
- Pepsi is the second most valuable brand, with a brand value of $22.6bn in 2025, showing a 12% increase.
- PepsiCo’s sports drink Gatorade has become the second strongest non-alcoholic drinks brand
- US brands dominate the ranking, 16 out of the top 50 beverage brands make up 67% of the total value
- The data comes from Brand Finance’s annual report, which sizes up the world’s top brands
The most valuable beverage brands
No surprise: Coca-Cola is ranked most valuable non-alcoholic drinks brand. And it’s done so in style: with a brand value increase of 32% to $46.3bn in 2025.
Its brand value is now more than double that of runner up, Pepsi, whose brand value reaches $22.6bn in 2025 following a 12% increase in brand value.
US brands make up 67% of the ranking’s total value, equivalent to $106.7bn. That’s thanks to making up just 16 of the top 50: showing heavyweights punch well and truly above their weight. Joining Coca-Cola and Pepsi are Monster, Gatorade, Dr Pepper, and Sprite: ranked fifth, sixth, seventh, and ninth, respectively.
But there are some big hitters outside the US too.
Nongfu Spring, China’s largest packaged water supplier, has risen to third place. That sees it overtake Red Bull (brand value up 16% to $9.7bn). Nongfu Spring’s brand value has reached $11.1 billion, a 34% increase in brand value from 2024.
It is also the third brand in the strength ranking with a BSI score of 91.1 out of 100. Based solely on its home market of China, the brand notes exceptional (10 out of 10) scores among domestic consumers across reliability, likeability, consideration, preference, recommendation, and word of mouth.
Why Coca-Cola dominates the rankings
It's often said that the three words everyone knows are: God, Coca-Cola and Titanic. The brand is 133 years old and found in every corner around the globe.
Brand Finance first began evaluating the Coca-Cola brand in 2007 and it has consistently topped the non-alcoholic charts since then.
But what's more impressive is that it's continued growing, Chenlin Tong, Associate Director at Brand Finance, told us.
"During that time, its brand value has risen from $35.8bn to $46.3bn in 2025. Additionally, despite being a multinational corporation with huge financial scale contributing to its number one position, Coca-Cola’s brand is consistently one of the strongest in the sector. In 2025, Coca-Cola recorded a Brand Strength Index (BSI) score of 93.4 out of 100, making it the 10th strongest brand in the world. This unique balance of staying true to its legacy brand while continuously evolving is why Coca-Cola has stayed on top."
Brand strength
This idea of brand strength looks beyond monetary value and measures how effectively a brand performs on intangible factors: such as familiarity, reputation and appeal.
Coca-Cola tops the list here as well: with a Brand Strength Index of 93.4 out of 100. But Gatorade has become the second strongest non-alcoholic drinks brand with a BSI score of 92.9 out of 100.
Three Japanese brands also emerge among the top five strongest brands in the ranking: Tennensui, Oi Ocha and Kagome. Their brand strengths are fueled by strong domestic perceptions, according to Brand Finance research, each earning perfect 10 out of 10 scores for reliability and recommendation.
