Beverage innovation plays a vital role in shaping the future of the industry, responding to shifting consumer preferences, and driving sustainable growth.
As health and wellness trends continue to influence purchasing decisions, brands must evolve to meet demand for functional, low-sugar, and clean-label drinks. Innovation allows companies to introduce new ingredients, formats, and benefits that align with modern lifestyles.
In a competitive market, differentiation is key. Unique flavor profiles, packaging formats, and brand experiences help products stand out on crowded shelves and in digital marketplaces. Innovation also enables brands to tap into emerging trends like mood-enhancing beverages, hydration-focused formulations, and personalized nutrition.
Ultimately, beverage innovation is about creating value: delivering better taste, functionality, and purpose. It ensures brands remain relevant, responsive, and resilient in a fast-changing world, while offering consumers exciting new ways to hydrate, energize, and enjoy.
Más+ by Messi launches Greatest Grape
Functional hydration brand Más+ by Messi, co-founded by global football icon Leo Messi, has expanded its beverage portfolio with the launch of Greatest Grape: a sweet and tangy grape-flavored drink designed for everyday hydration.
The new SKU is now available nationwide at Walmart in 16.9oz bottles and 12-packs, with further retail expansion planned later this year.
Inspired by the rising “newstalgia” trend (where classic flavors are reimagined for modern consumers) Greatest Grape delivers a bold grape aroma and refreshing taste, without artificial sweeteners, colors, or caffeine. Each bottle contains just 10 calories and 1g of cane sugar, aligning with growing demand for low-sugar, clean-label hydration options.
Formulated with a proprietary blend of electrolytes, minerals, vitamins, and antioxidants, the drink supports active lifestyles and appeals to health-conscious consumers seeking functional benefits without compromising on flavor.
“Más+ by Messi is raising the bar with Greatest Grape,” said Rishi Daing, EVP of Más+ Next Generation Beverage Co. “It’s the perfect addition to lunchboxes, after-school snacks, or daily hydration routines.”
The launch marks the brand’s first flavor innovation since its debut in June 2024, joining existing SKUs like Miami Punch, Limón Lime League, Berry Copa Crush, and Orange d’Or. Each are named after milestones in Messi’s legendary career.
Más+ by Messi distribution spans Walmart, Albertsons, Safeway, Dick’s Sporting Goods, and Amazon.
Manatee Coffee launches two new decaf blends
Manatee Coffee, Florida’s original “coffee with a cause,” has expanded its organic coffee portfolio with two new Swiss Water decaffeinated offerings: Eco Brew and Coastal Reserve.
Both blends are crafted using the chemical-free Swiss Water Process, which preserves flavor while gently removing caffeine. Eco Brew delivers a smooth, medium roast with notes of chocolate, toasted nut, and floral, while Coastal Reserve offers a bold, dark roast profile with smoky plum and rich chocolate.
Certified USDA Organic and low in acidity, the new decafs mirror the flavor of their caffeinated counterparts and reflect Manatee Coffee’s commitment to sustainability, clean ingredients, and marine conservation. Each bag sold contributes to protecting Florida’s coastal ecosystems, with over $84,000 donated to organizations like Save the Manatee Club, Clearwater Marine Aquarium, and Mote Marine Laboratory.
The launch follows the brand’s recent release of caffeinated Eco Brew and Coastal Reserve blends, further solidifying Manatee Coffee’s position in the organic, eco-conscious coffee category.
Yeo launches in Singapore
Yeo Hiap Seng is marking Singapore’s 60th birthday with a trio of special-edition drinks and a series of nostalgic activations under the theme ‘Nourishing Our Nation.’
The SG60 Fun Pack includes Orchid Chrysanthemum Tea, blending Yeo’s signature brew with the national flower; Lion City Peach Brew, a peach green tea exclusive to FairPrice and Cheers; and Cheng Bou Long Herbal Tea, a cooling herbal blend available at Sheng Siong.
The launches are accompanied by a series of activations in Singapore.
“This SG60, we’re celebrating not just how far we’ve come, but the flavors, games, and everyday rituals that keep us united and grounded,” said Alex Chen, Head of Marketing and Business Development at Yeo’s Singapore.
The campaign pays tribute to Yeo’s longstanding role in Singapore’s National Day celebrations and aims to connect generations through flavor, tradition, and community engagement. The limited-edition drinks are available across major retailers in Singapore.
Sweet Greens popsicle
Natalie’s Orchid Island Juice Company and King of Pops have teamed up to launch Sweet Greens, a better-for-you popsicle made exclusively with Natalie’s 100% Pineapple Celery Kale Zinc Juice.
The juice is never from concentrate and contains no added sugar, preservatives, or artificial ingredients. The collaboration blends Natalie’s clean-label juice with King of Pops’ handcrafted frozen treats to deliver a functional, refreshing summer snack.
Sweet Greens pops are available starting August 8 on King of Pops carts and in select retail outlets across seven cities, including Atlanta, Denver, Savannah, Charlotte, and Winter Gardens. The launch is supported by a multi-channel campaign featuring social media activations, influencer partnerships, branded napkins, and King of Pops’ monthly yoga events.
“We’re excited to blend one of Natalie’s most popular clean-label juices with King of Pops’ creativity to launch this special frozen treat,” said Ashley Lam, VP of Marketing at Natalie’s.
The popsicle features a bold, nutrient-rich blend of pineapple, celery, kale, and zinc, offering a clean, plant-based option for health-conscious consumers.
Sacred Squeeze
Sacred Squeeze, a new hand-crafted beverage company based in Los Angeles, has officially launched with a mission to deliver farm-to-bottle freshness using locally sourced fruits and vegetables. Created in a DIY commercial kitchen and made to order, each juice is crafted without preservatives, additives, or artificial processes, offering a clean-label alternative for health-conscious consumers.
The brand’s initial lineup includes Citrus C+, Tropical Greens, Watermelon Bliss, Golden Glow, and an Immunity Shot: all made with ingredients sourced directly from California farmers and farmers markets. Sacred Squeeze aims to foster community connection and sustainability through hyper-local sourcing and small-batch production.
“Sacred Squeeze is about bringing sacred teachings and sacred wisdom back to people,” said co-founder Bassem Nowyhed. “We’re not using factories or artificial intelligence; we’re using the care of human hands to bring the pure goodness of the earth to our community.”
The juices will be available via e-commerce, bundled offerings, and partnerships with local businesses like One Elite Training. Co-founder Dylan Kabir added, “Because our juices are perishable and we’re committed to freshness, everything is made to order.”
With a focus on transparency, authenticity, and nutrient-rich ingredients, Sacred Squeeze is positioning itself as a wellness-driven brand rooted in local values and holistic nourishment.
