Fireworks, parades, barbecues or simply time by the pool... Americans are gearing up for one of the biggest holidays of the year.
For beverage brands, it’s a great opportunity to embrace the excitement and good vibes and become part of the celebrations.
Firework Frappucino
Starbucks’ Firework Frappuccino is a limited time launch, capturing the excitement of the holiday.
The beverage comes with red, white and blue layers and a refreshing tangy-sweet taste: complete with popping pearls and creamy vanilla cream for a vibrant, textured beverage.
The red berry flavors are drawn from the Starbucks Summer-Berry Refresher, blended with coconut milk then poured over raspberry-flavored pearls. A swirl of strawberry puree adds an extra red pop, then vanilla sweet cream cold foam finishes of the drink.
Firework Frappuccino is designed to be the perfect companion for beach days, backyard barbecues, or however July 4 is celebrated.
The drink is available from Starbucks cafes in the US from July 1-7, while supplies last.
Fifty States of Stella
Stella Artois is launching a limited-edition capsule collection featuring each of the 50 states on the brand’s collectible chalices.
Now available online, the collection features each of the 50 states: ranging from the palm trees of Florida to a diner for New Jersey. All proceeds from the sale of the limited-edition chalices will go to Stella Artois’ long-term partner Water.org, which helps provide access to safe water to people in need.
The ‘Fifty States of Stella’ is accompanied by an all-new ad campaign featuring the return of Super Bowl duo David Beckham and Matt Damon, aka David and Dave. The new spot picks up where the Super Bowl spot left off: this time with Damon’s character revealing he’s missing just one state from his collection…
Smirnoff Ice: Red, White & Berry
Fan-favorite flavor Smirnoff Ice Red, White & Berry is back.
The flavored malt beverage comes in at 4.5% ABV and is infused with cherry, citrus and blue raspberry flavors.
Red, White & Berry joins a host of drinks from the vodka brand for the holiday, which include Orange Cream Pop, Cosmic Snowcone and Lemon Shaved Ice.
Blue, red and white rimming salt
Family business Twang has released Life, Liberty, and Lime Cocktail Rimming Salt.
Made with all-natural colors and flavors, the vibrant blend is inspired by the spirit of summer parties, backyard barbecues, and classic American celebrations.
Perfect for adding a patriotic punch to margaritas, martinis, beers, and more, the salts are a festive blend of bold lime flavor and red, white, and blue salt crystals.