Keep up to date with the latest in beverage NPD with our weekly round-up, which spans both the alcohol and non-alcoholic categories.
Every week we bring you what’s new on shelf: helping keep you on the ball with the latest trends and innovations.
Slice Cherry Cola
Slice Soda is launching its latest flavor, Cherry Cola, at Sprouts stores across the US.
The drink is described as ‘the full-flavored cherry soda you loved as a kid, now made with grown-up benefits’.
The soda offers the sweet, fruity taste of cherry with 4g of sugar, 40 calories and no high fructose corn syrup. It’s also crafted with Slice’s unique blend of prebiotics, probiotics, and postbiotics to provide well-rounded digestive support.
The drink contains non-GMO project verified, gluten-free, vegan, and kosher ingredients.
Laird Superfood Protein Instant Latte
Laird Superfood, a US leader in functional coffee, creamers, and superfood products made with simple, minimally processed ingredients, has launched Laird Superfood Protein Instant Latte.
The all-in-one powder-to-latte mix contains 10 grams of protein per serving from a proprietary blend of pea, hemp and pumpkin seed protein, naturally occurring MCTs from coconut, organic Lion’s Mane, Cordyceps, Maitake, and Chaga mushroom extracts, and instant coffee.
“Consumers are looking for cleaner, smarter ways to incorporate protein into their daily routines as they recognize how protein helps maintain strength and stamina,” said Jason Vieth, CEO of Laird Superfood.
“We are proud to have been first-to-market with our plant-based protein coffee creamer containing only real food ingredients,Laird Superfood Protein Creamer. We’re now building on that momentum with the launch of Laird Superfood Protein Instant Latte.”
The product can be enjoyed as a hot or iced beverage and contains 6 servings per bag, meaning each latte comes in at just over $3, nearly half of a coffee shop latte.
In addition to the plant-based protein blend, Laird Superfood Protein Instant Latte contains Aquamin, a bioavailable, multi-mineral sea algae complex. It is also an excellent source of calcium with 72+ trace minerals and functional ingredients to support sustained energy, focus, and recovery.
Trip Wild Strawberry
Trip, the UK’s fastest growing soft drinks brand, has launched its latest innovation: Trip Wild Strawberry.
Working with Calm, the world’s #1 mental wellness app, is a ‘hugely exciting’ step in Trip’s mission to support everyday mental wellbeing.
This follows the brand’s US partnership with Target, which launched with a celebrity campaign fronted by Ashley Graham. Each can unlocks three months of free Calm Premium (a Calm premium membership costs £39.99, every can of TRIP offers 3 months for free, unlocked via a code on back of pack).
Lightly sparkling with no-added sugar, this flavor ‘tastes like summer in a can’, balancing sweet wild strawberry with tangy grape and a touch of aromatic sage. It’s also infused with Magnesium, Chamomile, Lion’s Mane, and Lemon Balm, botanicals trending for their stress-reducing, mood-boosting benefits.
In the UK, seven out of 10 people report worsening mental health, reports the brand.
Trip Wild Strawberry will be found in fully recyclable cans in Sainsbury’s, Tesco, Waitrose, independents and online RRP £2 for 250ml, £2.30 for 330ml.
Speciality decaf
UK speciality roaster Pact Coffee has launched speciality-grade decaf pods in supermarket Waitrose.
A decaffeinated version of Pact Coffee’s award-winning Bourbon Cream Espresso will be available in pods in Waitrose stores: making it the only speciality-grade decaf coffee listed by the retailer.
According to Pact Coffee, the new product was developed in response to customer feedback and growing interest in decaf coffee among consumers: having seen direct sales of decaffeinated coffee increase by nearly 200% year-on-year.
Will Corby, Pact Coffee’s Director of Coffee, commented: “By definition, speciality coffee must score at least 80 points from 100 with professional tasters. Our coffee scores 84, so consumers will be able to enjoy top-quality decaf.”
Pact Coffee’s Bourbon Cream Decaf Pods will be rolling out across Waitrose stores nationwide this month with a promotional price of £4 for a pack of 10 pods (followed by a RRP of £5).
Nomuss mixers
Nomuss, a portfolio of all natural, alcohol-free premium mixers, is launching in the UK on-trade.
The portfolio is designed to deliver consistent bartender quality drinks to the same spec every time, while the alcohol-free, vegan Nomuss Foam Drops create the perfect foam on any drink.
Nomuss Mixers can be combined with alcohol or a non-alcoholic counterpart, and ice and a garnish.
There are seven mixers in the range (Cosmopolitan, Margarita, Mojito, Basil Smash, Pornstar Martini, Espresso, Sour) with 15 serves per 75cl bottle.
Meanwhile, Nomuss Foam Drops can be used across all alcohol-based and alcohol-free cocktails by simply adding four to six drops to a shaker before shaking to achieve an expert foam layer. There are 200 serves per 5cl bottle.
Nomuss Mixers are made using organic juices, pure sugar cane and natural aromas.
The brand arrives in the UK having previously launched in Belgium and Holland, including with a presence in Radisson hotels.
Nola Style Blend
Blue Bottle Coffee and Nespresso have teamed up again to launch Nola Style Blend: a chicory-flavored capsule inspired by Blue Bottle’s New Orleans-style iced coffee.
‘Crafted for warm-weather sipping’, the new coffee is designed to be enjoyed over ice with milk and sweetener, capturing the signature taste of Blue Bottle’s original recipe in a convenient Nespresso Vertuo format.
