New flavors, formats and ideas help keep the beverage industry moving forward.
Stay ahead of the pack with our weekly NPD round-up, which is here to help inspire future beverage innovation.
Functional beverage launch
Interior, a new plant-based multi-functional beverage brand, has launched in the US.
The debut line of seven juice beverages ‘fuses cutting edge scientific innovation with precision nutrition’, using clean, organic ingredients without artificial preservatives, sweeteners, added sugar, gluten, dairy or GMOs.
Interior has been developed with research-driven proprietary full-spectrum bioactive phytonutrients including the company’s Superfruit/Veggie Phytoblend to combat oxidative stress and inflammation, and its Antioxidant/Immune Support Complex to promote healthy immune function.
The company has conducted human interventional studies, randomized control trials and microbiome research to support its launch.
“Interior’s scientific approach to precision nutrition, proprietary formulations, and clinical studies set us apart,” says founder and CEO Dr. Rajendra Tangirala. “We have rigorously validated Interior’s functionality and efficacy toward combating oxidative stress and inflammation while supporting overall health functions.”
The beverages include Relax + Unwind; Immunity + Repair and Vitality + Defense.
Honeyade launch
UK company Hive Mind has launched a four-strong range of honeyade drinks: Just Honey; Strawberry & Basil; Lime & Mint and Rhubarb & Ginger.
Founded in 2019, Hive Mind started out as a traditional mead and honey beer operation, with brothers Matt and Kit Newell passionate about both beekeeping and brewing.
They’re now expanding to soft drinks: with the ‘honeyade’ launch representing a soft drink sweetened with a touch of real honey and free from artificial flavors.
19 Crimes: Spanish wine tempranillo
19 Crimes, a wine brand from Treasury Wine Estates, has expanded into the Spanish wine category with a brand-new Tempranillo red wine in the UK and Spain.
It’s a move in which 19 Crimes believes will bring younger consumers into the brand: which has been based on Australian wine. The launch of the Spanish wine builds on the first non-Australian country of origin launch for 19 Crimes of an Argentinian Malbec.
The 19 Crimes Tempranillo is a medium bodied, fruity wine with red and black cherry aroma; boasting spicy and smoked notes with a touch of oak.
As with other wines in the brand, 19 Crimes Tempranillo will include an augmented reality label to bring to life the character of Manual Lopez: a 35-year-old Spanish soldier who was deported to Australia in 1835.
The 19 Crimes Tempranillo is available in 750ml versions at 12% ABV, perfect for enjoying as part of gatherings with friends, social get togethers or relaxing at home. It is available from Sainsbury’s in the Uk and Excelsia in Spain.
Mango & Passionfruit gin
Paragon Brands is launching a new Mango & Passionfruit gin in the UK under the June by G’Vine gin brand.
Now available to the on-trade and retail sector, the new flavor taps into the trend for tropical flavor combinations and can be enjoyed with mixers such as soda, tonic or lemonade, in a gin sour, in frozen cocktails or boozy slushies. In particular, it’s targeting the trending spritz occasion.
The drink is crafted with premium, neutral grape-based French G’Vine gin, tropical botanicals and distilled in a copper pot still for a natural fruit infusion. It is also vegan-friendly and gluten-free, made with all natural fruit flavors and colors.
The new flavor (37.5% ABV) is now rolling out in time for the summer season.
Michelob Ultra FIFA packaging
Michelob Ultra, the FIFA Club World Cup 2025 official beer sponsor, is rolling out limited-edition packaging and aluminum bottles.
The limited-edition stars and stripes packaging marks the season in a bold, patriotic way, while special-edition 16oz aluminum bottles feature official FIFA Club World Cup 2025 branding.