Innovation in the beverage industry moves fast. Brands, manufacturers, marketers and R&D experts need to stay on top of today’s innovations, developments and latest launches.
In a competitive and changing sector, staying up-to-date with the latest trends is crucial. Our weekly round-up of beverage NPD is here to inspire and enthuse, highlighting ideas from around the globe.
Crodino launches in the US
Campari America has launched non-alcoholic spritz, Crodino, in the US: ready for the summer season.
The drink has an ‘unmistakably bittersweet, bubbly flavor’, bringing a sophisticated and flavorful option for those looking to partake in the spritz ritual without the alcohol.
Crodino is crafted in Italy over a six-month infusion and blending process. It delivers a bright and complex flavor profile featuring warm aromatics of clove, cardamom, nutmeg, and coriander seeds, along with more than 10 other herbs and spices. The result is a full-bodied, non-alcoholic ready-to-serve Spritz with a spicy herbal and refreshing citrus finish.
Coming in 175ml (5.95 fl oz) glass bottles (SRP: $14.99 per 4-pack), comes in a ready-to-serve format that can be poured into a wine glass filled with ice and garnished with a fresh orange slice for the perfect non-alcoholic spritz.
Organic Black Tealine
Fair Hills Farm Organics, an 88-acre certified organic orchard on California’s Central Coast, has launched Organic Black Tealine: a collection of five RTD teas naturally sweetened with cold-pressed apple juice.
The new line includes five blends: Original Black Tea, Black Tea & Chamomile, Black Tea & Mint, Black Tea & Cinnamon, and Black Tea & Ginger.
Each drink is crafted without added sugars or artificial ingredients, offering a ‘gently sweet, fruit-forward profile that highlights the integrity of its ingredients’.
The drinks use apples grown on site, including fruit that doesn’t meet retail standards due to cosmetic imperfections. The tea is processed, bottled, and packaged locally: in line with the farm’s commitment to sustainability.
Grenache Rosé
Eisberg, the UK’s leading alcohol-free wine brand, has launched a premium Grenache Rosé, ready for the summer months.
Sitting alongside Eisberg Selection Pinot Grigio and Pinot Noir, the new Grenache Rosé has been crafted to cater to the tastes of Provence rosé drinkers.
As the driest alcohol-free ever created by Eisberg, Selection Grenache Rosé boasts bright, expressive notes of grapefruit, berries, watermelon, cucumber, and herbs, complemented by a delicate floral bouquet and a zesty, acidic finish.
Dan Harwood, Wine Expert and Managing Director for Eisberg’s SW Wines Europe, said: “We’re seeing a shift in the way consumers approach drinking, with quality and wellness now front of mind.
“Our new Grenache Rosé is a direct response to this trend - a sophisticated option for those who love the Provence rosé experience but are looking to moderate their alcohol intake.”
Bubly Melted Ice Pop
Bubly sparkling water’s newest flavor has returned to shelves, exclusively at Target, for a limited time.
Inspired by the classic red-white-and-blue popsicles that dominate this time of year, PepsiCo’s Bubly Melted Ice Pop offers a mashup of season-ready flavors including cherry, lime, and blue raspberry.
Bubly Melted Ice Pop has no artificial sweeteners or calories.
Prices start at $4.39 for an 8 pack of 12 oz cans.
J20 Tropical Punch
J2O has added a new addition to its mocktails range: Tropical Punch.
The drink brings a taste of pineapple with a hint of coconut, and is available in a 250ml can across the grocery channel with a RRP of £1.29.
The mocktails range was launched in 2023 and includes Strawberry & Orange Blossom Mojito, Blackberry & Blueberry Martini and White Peach & Mango Daiquiri.
NutraTea
NutraTea, a UK B-Corp functional tea brand, is expanding its women’s health-focused range with two new targeted herbal blends: NutraMeno (to soothe symptoms of perimenopause and menopause) and Spearmint & White Peony (developed to support women with polycystic ovary syndrome).
These join the wider wellbeing range, offering support for key stages of a woman’s life: from menstruation and fertility to pregnancy, postpartum and menopause.
Each tea is developed only using 100% active botanical ingredients, with no artificial or bulking agents.
After building its brand in Brazil, Guilia Tequila has officially launched in the US in California via strategic partnerships with 88 Spirits and Total Wine & More.
Distilled in the Highlands of Jalisco using 100% Blue Weber agave, the tequila is traditionally made with only three ingredients: agave, deep well water, and yeast.
The U.S. rollout will continue throughout 2025, with plans to expand to additional markets.
Spicy Mango Uprising
Thorntail Hard Agave, a beverage company in the Pacific Northwest, has launched Spicy Mango Uprising.
The seasonal release is crafted with clean, natural ingredients at 5% ABV and 110-120 calories, and 1-2g of sugar.
With every purchase of Spicy Mango Uprising, Thorntail will donate proceeds to local nonprofits fighting for social justice, including those that provide legal support, amplify marginalized voices, and work toward a more equitable future.
