Our weekly round-up of beverage NPD is here to inform and inspire, as innovators push boundaries and look for where the biggest trends are emerging.
Dash Water Cherry
Dash Water, which makes fruit-infused soft drinks, is launching a new flavor: cherry.
In line with the brand’s ethos of celebrating ‘perfectly imperfect fruit’, the new launch uses wonky cherries grown in Herefordshire.
Cherry is one of the bestselling flavors in the US seltzer market, and a flavor Dash’s own consumers have been asking for.
Yogi new launches
Yogi is adding two new teas to its lineup: Cozy Cardamom Immune + Sleep and Soothing Relief Constipation Support.
Cozy Cardamom Immune + Sleep is a blend ‘filled with honey-like sweetness and spicy warmth’. It uses Ashwagandha and reishi, traditionally used for immune support, with passionflower for restful sleep.
Meanwhile, Soothing Relief Constipation Support uses laxative herb senna with peppermint and sage.
Smirnoff Electric Guava
Vodka brand Smirnoff has launched Smirnoff Electric Guava: a ‘vibrant limited-edition offering [which] blends bright, tropical guava with a zesty hint of ginger, delivering a perfect balance of sweet and spicy zing for easy, carefree sips.’
Now available across the US, Smirnoff Electric Guava is listed at $12.99 for a 750 ml size with a 25% ABV.
It follows on from last year’s ‘sweet and spicy sensation, Smirnoff Spicy Tamarind.
Low alcohol RTD cocktail
Edinburgh Gin is launching a low-ABV RTD cocktail, which comes in at 2% ABV.
The innovation blends Edinburgh Gin’s Raspberry liqueur with soda and a zesty twist of lemon.
The Raspberry Collins joins a successful brand RTD lineup that includes the classic Edinburgh Gin Gin & Tonic (7.3% % ABV) and the Edinburgh Gin Rhubarb & Ginger Gin Liqueur with ginger ale (5% ABV).
Hint variety pack
Hint, an unsweetened flavored still water brand infused with fruit essences – has debuted its limited edition Hint Summer Classics Variety Pack.
In throwback flavors inspired by classic flavor treats, the line-up contains Orange Vanilla Swirl, Cherry Berry Burst, Lemon Zest Freeze and Citrus Raspberry Twist.
Like all Hint waters, its Summer Classics collection contains zero sugar, zero sweeteners, and zero calories, and is also vegan, gluten-free, and kosher certified.
vitaminwater revitalizes portfolio
Coca-Cola’s vitaminwater brand is unveiled a new look and a pair of new flavors.
The redesign leans into flavor and functionality, with a ‘simpler, less-medicinal look that will stand out on shelf and reinvigorate vitaminwater’s relevancy and vibrancy’.
The design more clearly differentiates full-sugar varieties (bold black labels) from zero-sugar options (crisp white labels), and the brand’s signature on-pack wit and humor.
vitaminwater will roll out its first new full-sugar flavor innovation in years: elevate (blue raspberry limeade flavor with multivitamins); as well as re-hydrate zero sugar (pineapple passionfruit with electrolytes).
Meanwhile, zero sugar power-c (dragonfruit flavor supporting immunity with vitamin c and zinc) will roll out nationally.
