Our weekly round-up of beverage innovation is here to help you think outside the box and come up with new ideas that resonate with today’s consumers.
Ready-to-serve Margarita
Pernod Ricard brand Altos (a ready-to-serve Margarita) is launching a second flavor in the range in the UK.
Having debuted with Altos Lime Margarita last spring, Altos is now launching a Strawberry Margarita.
The new drink is crafted using Altos’ Plata Tequila, Triple Sec, agave syrup and infused with ripe strawberries.
Altos Margarita Strawberry is available from this month in Asda, Tesco, Amazon and Go Puff, before rolling out across the wider grocery channel later this year. It comes at a RRP of £15 and ABV 14.9%, with six servings per bottle.
Pabst Light
Pabst Brewing Company has announced the launch of its new light lager: Pabst Light.
Rolling out nationwide this April, Pabst Light has 96 calories, 3.5g of carbs, and 4.2% ABV. It is crafted with premium hops and grains.
The packaging blends retro inspiration with a modern, clean design. It is made to appeal to today’s light beer drinkers while still giving a nod to Pabst’s iconic brewing history.
Kim Oakley, Director of Pabst Light, said: “We developed Pabst Light for people who want a great tasting light beer without overthinking it - low calories, low carbs, and priced right, knowing value means so much to today’s shopper.”
Pabst Light will be available in 12 oz can and 16 oz can multipacks as well as individual 25 oz cans.
Reserve Liqueurs
England’s Lyme Bay Winery has announced two new artisanal Reserve Liqueurs: Raspberry and Elderflower & Lemon, both with an ABV of 22%.
Produced in small batches and elegantly encased in unique bottles topped with wooden stoppers, each 350ml Reserve Liqueur has been steeped with carefully selected fruits and flowers for over two years.
The new products make ideal gifts and ideal after-dinner digestifs, as well as mixing well with most spirits for cocktails.
Geez Louise
Canadian beverage brand Geez Louise is launching Lemon Lavender, a new product in its line of zero-sugar, prebiotic sparkling waters.
Lemon Lavender brings a sunny, vibrant lemon with a floral lavender twist, offering a refreshing, elevated take on sparkling water. Like all Geez Louise products, the new flavour features 5g of prebiotic fibre, 0g of sugar and no sweeteners.
Geez Louise launched in 2022 with three core flavors: Melon Mint, Grapefruit Basil, and Passionfruit Rosemary.
Tango Blast returns
Carlsberg Britvic’s Tango Blast has returned to shelves in the UK, once again as a limited time drop.
Tango Cherry Blast and Raspberry Blast both return to shelves after first launching last year. The two flavors will be stocked in 500ml formats at local convenience stores including Nisa, Spar and Co-op, with 2 litre packs available in Iceland, B&M, Home Bargains and more.
Chocolate syrup
Islands Chocolate is launching a new chocolate syrup in the UK.
The syrup is made with ethically-sourced non-Dutched cocoa and a minimal ingredient list.
The syrup is made with 18% (Caribbean) ethically sourced cocoa, and marks a stark change from the norms of the industry (with leading syrup brands containing only ‘natural cocoa flavorings.‘)
Wilf Marriot, Founder/CEO at Islands Chocolate says: “Year on year we’re seeing huge growth in drinking chocolate sales, both in onboarding new customers and sales to current customers. Whilst artisanal hot chocolates remain the core of our business, we’re evolving our portfolio to meet the demands of the market. Speed of service, iced options, consistency, quality and ethics are forefront in the criteria for many larger operations and our new Chocolate Syrup delivers on all counts.
“Characteristically of Islands Chocolate, we’re using non-Dutched cocoa and as far as we know, this is completely unique to the chocolate syrup market. Such meticulous care is taken over the sourcing, farming, processing of our cocoa that we opt to highlight the natural flavors of this as much as possible, avoiding the uniformity of the Dutching process.”
