Beverage innovation is important. It’s what drives the industry forward, meets consumer needs, and evolves categories into new areas.
This week, we look at innovations in energy drinks, liqueurs and more.
Raspberry Dragonfruit
Happy Thursday - a non-carbonated alcohol refresher from Molson Coors - is launching Raspberry Dragonfruit.
Raspberry Dragonfruit is Happy Thursday’s bold spin on the hottest flavors trending with Gen Z legal age drinkers. Inspired by top-selling non-alcoholic refreshers, Raspberry Dragonfruit (4.4% ABV) taps into a growing demand among new legal-aged drinkers.
Dragonfruit flavored beverages have experienced a 111% increase on menus over the last four years, showcasing the growing popularity of the flavor.
Hip Pop expands in the UK
Soft drinks brand, Hip Pop, has welcomed UK supermarket Morrisons to its stockists: following its debut in Sainsbury’s Local recently.
Hip Pop’s Tropical Peach Living Soda, Apple and Elderflower Kombucha and Ginger & Yuzu kombucha are now available in Morrisons.
Hip Pop is a healthy alternative to traditional fizzy drinks, and contains natural fruit flavors and probiotic live cultures scientifically proven to support gut health. Living Sodas also contain apple cider vinegar and a quarter of your daily fiber per can.
Hint Sparkling Water
Hint, a sweetened flavors still water brand infused with fruit essences and without calories or sugar, is unveiling a new addition to its portfolio.
Sparkling Water with Electrolytes joins the fast-growing flavored sparkling water category with a collection of pure carbonated waters made with clean, simple ingredients and infused with fruit flavor and electrolytes.
The drinks are available in peach raspberry, pink grapefruit, lime and tangerine.
Hint Sparkling Water With Electrolytes is made with the perfect recipe of purified water,premium carbonation, natural fruit flavors and defined electrolyte minerals for taste, such as potassium bicarbonate and magnesium citrate. Like all of Hint’s classic still waters, each Sparkling Water With Electrolytes variety contains zero calories, sugar or sweeteners, and is vegan friendly, gluten free, sugar free and kosher certified.
Hint Sparkling Water with Electrolytes is available in Sprouts stores across the US.
Minute Maid Spiked Vodka
Red Tree Beverages, a firewalled subsidiary of The Coca-Cola Company, has launched its latest products: Minute Maid Spiked Vodka Lemonade and Minute Maid Spiked Vodka Pink Lemonade.
The drinks are inspired by the flavors of the Minute Maid trademark.
the first nationally available vodka pink lemonade in the alcohol ready-to-drink (ARTD) format, inspired by the iconic flavors of the Minute Maid trademark.
Red Tree Beverages has helped bring many RTD ideas to the beverage alcohol market with the launches of Topo Chico Hard Seltzer (Molson Coors), Simply Spiked (Molson Coors), Jack Daniel’s & Coca‐Cola (Brown-Forman), and Fresca Mixed (Constellation Brands).
Now available at retailers nationally, Minute Maid Spiked Vodka Lemonade and Vodka Pink Lemonade flavors will come in 355 ml (12 fl. oz.) cans with a 5% ABV, as well as in 8-pack and 12-pack varieties, perfect for summer-time occasions at the ballpark, the tailgate, the BBQ, and more.
Jackson Morgan Southern Cream
Jackson Morgan Southern Cream, the Tennessee-based, family-owned brand of whiskey cream liqueurs, has announced the return of its Lemon Icebox and Peaches and Cream Liqueurs.
Fan-favorite flavors for the spring and summer seasons, these products join the brand’s classic collection of Southern-inspired whiskey cream liqueurs and are now available to purchase through ReserveBar and in select retailers across the US.
Jackson Morgan’s Lemon Icebox Cream Liqueur emulates the lazy perfection of a Tennessee summer afternoon and offers a decadent blend of refreshing lemon, velvety vanilla, and classic cake taste.
The Peaches and Cream Liqueur is also inspired by the classic Southern summer treat, although has a new-and-improved look while keeping the same delicious, sweet flavor.
Fever-Tree and Papa Salt
Fever-Tree, the UK’s number one mixer brand and Papa Salt, Australia’s bestselling new gin, founded by Margot Robbie, Tom Ackerley, Josey McNamara, Regan Riskas and Charlie Maas, have launched Blood Orange Gin Spritz.
This ready-to-drink (“RTD”), presented in sleek 250ml cans, promises a fresh and invigorating twist on the classic spritz, perfectly crafted for long summer days.
The Fever-Tree x Papa Salt Blood Orange Gin Spritz is a vibrant blend of Fever-Tree Blood Orange Soda, made from Sicilian oranges, and Papa Salt’s distinctive Coastal gin, featuring zesty Australian botanicals.
The resulting Blood Orange Spritz is a delicious, easy to drink cocktail with bright citrus notes and herbaceous finish. At 5% ABV, with only 107 calories and significantly less sugar than many other spritzes, it’s the perfect daytime drink for BBQs, pre-drinks, festivals, or wherever summer takes you.
Four Loko: Camo Mango
Four Loko, a ‘bold and unconventional RTD brand’, has unveiled Camo Mango.
The new premium vodka-based RTD (8.4% ABV) will be available from March in 440ml cans, RSP £3.49, and like the rest of the Four Loko range is caffeine-free.
Its launch brings the total range available to 10 flavors: other variants including Pink Melon, Dark Berry Burst, White, Strawberry Lemonade, Tropical, Blue, Fruit Punch, Gold, Tutti Frutti.
Celsius Mango Lemonade
Celsius - the better-for-you energy drink brand - is launching Mango Lemonade.
Delivering a ‘perfect balance of sweet, juicy mango and zesty lemonade flavors’, the new launch aligns with Celsius’ ethos of zero-sugar and natural ingredients.
Looking for more NPD?
Captain Morgan is launching sweet chili lime. Baileys moves into oat-milk with its dairy-free liquer. And Ghost Labs has set out to revolutionize RTD vodka.
