Targeted at the snacking occasion, Scoff-The-lot and Raspberry Ripple are now available in stores nationwide in both 330ml and 750ml variants, providing an on-the-go option for busy consumers and a larger format that is designed for sharing or as a pre-planned snack.
Scoff-The-Lot taps into the growing popularity of biscuit flavours among consumers that has been popping up in cheesecakes, cereals and spreads. Shaken Udder described the flavour as having a ‘warming hint of cinnamon’ with a ‘rich sweetness’.
HFSS compliant
Both new additions to the range contain no artificial flavours and are HFSS compliant.
The launch of Raspberry Ripple looked to capitalise on nostalgia for the classic ice cream flavour, hoping to take consumers back to their childhoods with a blend of raspberries and milk that tastes just like the classic desert.
Jo Abram, marketing director at Shaken Udder, said: “We’re a nation of snackers, and 58% of people choose milkshakes as a snack between meals. With shoppers gravitating towards sweet flavours in their snacks, our latest launches will hit the spot for those looking for tasty, familiar favourites.
For milkshake lovers
“By using our expertise in real ingredients, we’ve created two new flavours that focus on taste, yet contain absolutely nothing artificial, so consumers can still enjoy the important vitamins and minerals that milk provides. As the number two milkshake brand in grocery multiples, retailers can be confident that our latest launches will appeal to milkshake lovers everywhere.”
Shaken Udder’s Raspberry Ripple 330ml (RRP £1.85) is now available in Tesco, Morrisons, and Booths stores. Scoff-The-Lot 750ml (RRP £3.00) is also on shelves in Tesco, with the 330ml in Sainsbury’s from 28th April.
Meanwhile, need to catch up on recent NPD news from across the food and drink industry? Here are the launches we covered during February 2025.