Our weekly round-up of beverage NPD is here to inspire and prompt new innovations: this week looking at new launches across soda, vodka, wine, RTDs and more.
French Bloom: L’Extra Brut
Sparkling alcohol-free wine French Bloom has launched L’Extra Brut: the world’s first 0.0% alcohol, 100% organic Chardonnay extra brut sparking wine.
Sulfite-free and sugar-free, L’Extra Brut is a ‘breakthrough in non-alcoholic winemaking, offering a refined expression of French savoir-faire with precision, elegance, and complexity’.
The Languedoc region, specifically Limoux, provides the ideal terroir for French Bloom cuvées. The “oceanic terroir,” influenced by the Atlantic climate, preserves the grapes’ acidity and ensures exceptional balance.
After numerous trials in alcohol removal and extensive research, this terroir was chosen by French Bloom for the richness and complexity required to craft exceptional alcohol-free sparkling wines.
In this region, the oceanic climate promotes fresher wines, with slower grape maturation – an ideal condition for creating French Bloom’s L’Extra Brut. The limestone and clay-rich soil enhance complexity and freshness, giving the collection its vibrant minerality and tension.
Three Sixty Vodka
Leading German vodka brand Three Sixty Vodka is launching in the UK, on the back of a distribution deal with Disaranno International UK Ltd.
The brand is the #1 vodka in the premium vodka segment in Germany for the third year in a row, and hopes to replicate its success in the UK as part of its European expansion plans.
Simply Spiked Bold
Molson Coors RTD brand Simply Spiked has launched Simply Spiked Bold: a line of spiked lemonades and limeades with a ‘bolder flavor’ and 8% ABV.
Taste is the #1 purchase driver in the high ABV category, and Simply Spiked Bold launches with two flavors: Signature Lemonade and Cherry Limeade. These ‘boldly reimagined’ classics bring the 5% real fruit juice, squeezed then concentrated.
Somersby Zero
Carlsberg cider brand Somersby is launching zero alcohol innovation, Somersby Zero, in Germany.
The brand is the first alcohol-free cider with no sugar and no calories. It comes in two flavors: apple (the popular classic in the cider portfolio) and yuzu & lemon (a refreshing flavor with the taste of Asian citrus fruit yuzu).
Germany is the lead launch market for the brand, which will be followed by international expansion in 2026 starting with Poland.
Celsius Sparkling Retro Vibe
Better-for-you energy drink Celsius is launching Celsius Sparkling Retro Vibe: an ‘enticing flavor swirling with notes of delicious raspberry, orange and lime – reminiscent of a sweet scoop of icy sherbet’
“Retro Vibe isn’t just a flavor—it’s a feeling,” said Kyle Watson, Chief Marketing Officer of Celsius. “Think back to roller rinks, arcades, cassette tapes, chill beach vibes, and living life in the moment. We channeled that carefree energy into every sip, giving you a taste of nostalgia with a modern twist. Retro Vibe transports you to a sweeter, simpler time—one can at a time.”
Retro Vibe is available at Target stores across the US.
7UP Tropical
Keurig Dr Pepper has launched a new flavor for soda brand 7UP.
7UP Tropical is a cool, crisp combination of 7UP, the #2 lemon-lime carbonated soft drink, blended with tropical flavors of mango and peach and bursting with summery vibes. Launching as a permanent flavor, the regular and zero sugar versions are rolling out nationwide in 12 oz 12-packs.
Bolle Chardonnay
Bolle Drinks has launched Bolle Chardonnay, its first non-alcoholic still wine, into the UK market.
Crafted from a blend of 75% Chardonnay and 25% Sylvaner grapes, this Chardonnay has been made to capture the essence of its terroir and demonstrate the quality possible via pioneering non-alcoholic winemaking.
With an alcohol content of less than 0.5% ABV, BOLLE Chardonnay has a clear golden appearance and offers a clean, light palate with balanced acidity. Flavor notes include citrus fruits and ripe pear, leading to a smooth texture, creamy mouthfeel, and a lingering finish.
Bolle Drinks CEO, Gary Read, said: “The wine is made using a similar process as our sparkling wines, by re-fermenting the de-alcoholised wine to naturally create all the flavor, aroma and mouthfeel, resulting in a bright, crisp, and elegantly balanced wine. We are the only non-alcoholic wine company in the world that uses the technique of double fermentation.”
The growing market for non-alcoholic beverages has been underscored by the IWSR, predicting the market will grow by $4bn over the next 4 years.
