Our weekly round-up of beverage innovation is here to help inspire the best in NPD.
Pepsi Wild Cherry x SodaStream
SodaStream is bringing PEPSI Wild Cherry and PEPSI Zero Sugar Wild Cherry drink mixes to its lineup of flavors.
These drink mixes let consumers enjoy the blend of cola and cherry, all while cutting down on single-use plastic from the comfort of their own home.
The new flavor is available nationwide.
SodaStream is bringing PEPSI Wild Cherry and PEPSI Zero Sugar Wild Cherry drink mixes to its lineup of flavors.
These drink mixes let consumers enjoy the blend of cola and cherry, all while cutting down on single-use plastic from the comfort of their own home.
The new flavor is available nationwide.
Death Wish Coffee: Coconut Caramel
Death Wish Coffee Co. - the #1 Fair Trade coffee brand in the US – has announced the return of limited edition Coconut Caramel until early spring.
Featuring the perfect harmony of decadent caramel and toasted coconut, this sweet yet balanced blend is the ideal option for those seeking a sweet treat without compromising on ingredients, quality or taste. Sustainably sourced with Fair Trade Certified Robusta and Arabica beans and free from artificial ingredients, Coconut Caramel makes for a clean, flavorful cup of coffee that can be enjoyed hot or iced.
The release of Coconut Caramel follows a series of recent flavor innovations from Death Wish Coffee Co. such as the relaunch of its Pumpkin Chai blend and the introduction of the brand’s first Peppermint Mocha offering. Death Wish Coffee Co. also offers a core portfolio of Medium, Dark, Espresso, and a recently released Light Roast.
Coconut Caramel is available for purchase in 9 oz. ground bags and 10-count pods on www.deathwishcoffee.com, Amazon, and in select retail locations including Kroger, Albertsons, and Safeway, to name a few.
Tango Strawberry Smash
Tango launches latest rotational flavor, Strawberry Smash
Tango is launching its latest new ‘editions’ flavor, Strawberry Smash, an explosion of ‘great tasting strawberry and pineapple flavor’.
Previous editions of the rotational flavor series have included Tango Mango, Paradise Punch and Berry Peachy.
Ben Parker, VP Sales off-trade, Carlsberg Britvic, said: “We know how hotly anticipated the next big launch from Tango always is, and with its refreshing strawberry taste and striking pack design, we anticipate this launch being a big hit with shoppers.
“Soft drinks is a crowded but exciting category so, we know how important it is to create innovative flavours and products that will stand out in the chiller and appeal to all ages - from Gen-Z through to families. We will continue to support retailers in keeping their shoppers engaged, and we’re excited to see Tango Strawberry Smash in action this year.”
Rolling out from February, the fruit-flavored carbonate will be available for a full year. The product will be available in 330ml cans, 500ml bottles (including price-marked packs), two litre and multipack (8 or 24 cans) formats, allowing shoppers to enjoy it at home or on-the-go.
Tailored Spirits Co.
Edinburgh’s Tailored Spirits Co. has launched its first-ever whisky range under the brand name The Experimental Series.
The whisky bottler’s inaugural release aims to ‘redefine tradition’, with a belief that single cask spirits are not just about heritage, but also ‘curiosity, exploration and innovation’. The Experimental Series are one-of-a-kind micro-batch experiments, limited-edition whiskies chosen to push the boundaries of what a single cask whisky can be. The series consists of a Croftengea Loch Lomond 7-year-old costing £59.50 producing only 52 bottles, a Fettercairn 13-year-old release of 84 bottles priced at £74.50, and an Ardmore 8-year-old limited to just 60 bottles priced at £64.50 each.
The design style is inspired by travel luggage labels, provoking memories of places whisky-lovers have visited, with the bottle shape being a nod to those found in a scientific lab. A removable tab or ‘lab ticket’ containing a four-letter-code in alphabetical order per release, offers a collectors item for spirits enthusiasts to track each experiment. Customers who collect six of the The Experimental Series lab tickets will gain exclusive access to a special upcoming experimental release. Tailored Spirits Co. is a new start-up that specializes in privately owned whisky casks. After launching in 2024, it won the top spot at the Scottish Edge entrepreneurial competition, landing the business with funding of £100k.
Yellow Tail x Domino’s
Australian wine brand Yellow Tail – which is America’s best-selling imported wine – has teamed up with pizza giant Domino’s to create a ‘flawless pizza night pairing experience’: the Limited Edition Yellow Tail & Domino’s Red Blend.
Easy-to-drink with balanced, fruit-forward flavors, this selection pairs best when enjoyed with a traditional Domino’s cheese pizza as well as a variety of popular toppings.
“At Yellow Tail, we believe that seriously good wine doesn’t need to be so serious,” said Dan Kleinman, Deutsch Family Wine & Spirits Chief Brand Officer. “We’re thrilled to be partnering with Domino’s, a brand loved by customers for interesting and exciting creations, to make the everyday pizza night more convenient, special and, most importantly, more fun.”
Yellow Tail and Domino’s are also introducing the ‘Twist.Tap.Order.’ cap: dropping just in time for all February celebrations (Big Game, Valentine’s or Galentine’s Day).
This uniquely designed wine closure is affixed to select bottles of the Yellow Tail & Domino’s Red Blend and features an innovative technology that assists with placing your Domino’s pizza order through the Domino’s App when twisted off and tapped to a smartphone.
Seagram’s Escapes: Reduced sugar and new branding
Seagram’s Escapes, a leader in flavored malt beverages, is kicking off 2025 with a vibrant new look and less sugar in select flagship flavors.
This modern update reflects the brand’s flavorful personality, while making it easier than ever for consumers to enjoy their favorite Seagram’s Escape. Seagram’s Escapes is also introducing a tropical twist with a new, on-trend flavor: Pineapple Starfruit.
“We are appealing to young adult LDA consumers who are looking to ‘escape the flavorless’, which is the theme of our 2025 promotional campaign,” said Jaime Polisoto, Seagram’s Escapes brand director. “The new sleek cans and bold designs highlight a reinvented brand expected to appeal to new consumers seeking delicious and refreshing fruit flavor combinations to enjoy wherever their escape takes them.”
Lower alcohol wine
Herefordshire, UK independent cider makers, Celtic Marches, has launched two new fruit fusion wines, in Juicy Peach and Juicy Peach & Cherry flavors.
Premium Italian white wine is blended with natural fruit flavours to create refreshing, fruity wines that have been crafted flavor-forward.
At a lower ABV than comparable products on the market, at 5.5%, these fruit fusion wines lean into the growing demand for tasty low and no products in the UK market that don’t compromise on flavour or the drinking occasion. Both flavours can be enjoyed on their own, or in spritzes.
Susan Vaughan, Director Celtic Marches, said: “We’ve been watching the growth of fruit fusion wines in the UK carefully over the last couple of years, and felt that this year was the perfect time to launch a refined, sophisticated, fruit-forward offering. Made with premium Italian white wine, we wanted to ensure that these wines have been crafted with care and blended using the finest ingredients available.”
These fruit fusion wines will be available from Celtic Marches from mid-February, arriving just in time for Valentine’s Day celebrations, and elevated Pancake Day pairings at pocket-friendly prices. Available CelticMarches.com and independent retailers RRP £6.75 per 70cl bottle 5.5% ABV.
