The top trends Coca-Cola is watching: New insights platform shares key data from retail & foodservice

The platform has been developed to help retailers and operators navigate the economic challenges they face. But it also wants to help them grow by making informed and data-driven decisions. Coca-Cola’s business spans more than 250,000 retail outlets and 500,000 foodservice outlets across North America. That makes it uniquely positioned to provide valuable, real-time insights to businesses that need them. The platform uses Coca-Cola’s proprietary tools and data, plus insights from secondary and third-party sources, to bring insights into focus on a user-friendly website: which is available to all. The platform, says Coca-Cola, ‘dives deep into the nuances of consumer behavior, and then zooms out to show the trends and context that make up the bigger picture, all with a forward-thinking outlook’. The site launches with 16 thought leadership stories covering topics ranging from broad macroeconomic trends and the state of the industry, to reports on niche categories such as premium water trends. “Coca-Cola has always been dedicated to driving growth with our partners. With the launch of Coca-Cola Lens, we're taking that commitment to the next level,” said Dagmar Boggs, Head of Foodservice at Coca-Cola North America. “Now, customers will be able to self-serve the actionable insights they need, precisely when they need them, empowering our partners to navigate the evolving landscape with confidence and agility." “We are launching Coca-Cola Lens to deliver on the promise to create value beyond beverages to our customers, while serving as thought partners and consultants," said Pamela Stewart, Chief Customer Officer – Retail, Coca-Cola North America. "Together, we will navigate this dynamic landscape, leveraging data and tools to drive our business strategies forward and accelerate growth." Coca-Cola Lens can be accessed here.

The top trends Coca-Cola is watching: New insights platform shares key data from retail & foodservice

The Coca-Cola Company is launching Coca-Cola Lens: an insights platform, available to all, that shares data and experience from hundreds of thousands of retail and foodservice outlets in North America.

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