Shand Import appoints brand development manager
LA specialist spirits importer Shand Import has appointed Jenna Elie as Brand Development Manager for the East Coast reporting to Founder and Managing Member Moji Shand.
Elie will be instrumental in expanding the on- and off-premise footprint for Shand Import’s portfolio of spirits, including Black Bull Scotch Whisky, Duncan Taylor’s Rarest Collection of single malts and Octaves, Storywood Tequila, Philbert Cognac, and Indian Summer Gin, among others.
“Well-recognized within the US whisky community, Jenna earned her stripes working for more than five years as a Brand Ambassador for the Scotch Malt Whisky Society of America,” says Shand Import as it announces the appointment.
“Her knowledge of 150 different distilleries, looking after their 6,000 members and hosting tastings across a multitude of brands and expressions positions her perfectly for her new role at Shand Import.
“As @WhiskyAGoGirl on Instagram, Jenna has carved out an impressive social media following and established herself as a powerful and influential industry voice – reviewing whiskies from around the globe for her rabid followers with her trademark style and approachability.”
Shand Import imports small-batch spirits from around the world that are family owned or have great backstories, selling them into top-end liquor stores, hotels, bars, and restaurants.
