Beam Suntory announces mezcal distribution partnership

By Rachel Arthur

- Last updated on GMT

Beam Suntory announces distribution partnership with Mezcal Amarás

Related tags Beam Suntory mezcal Us

Beam Suntory has entered into a strategic distribution partnership for the US market with Mezcal Amarás, a premium mezcal brand.

Beginning July 1, Beam Suntory will import Mezcal Amarás and distribute its products in several US states through the company’s existing distributor network.

“Our new strategic partnership with Mezcal Amarás in the US is key for Beam Suntory as we continue to premiumize our spirits portfolio and focus on the fast-growing agave-based spirits category,” said Jessica Spence, President of North America at Beam Suntory. “Demonstrated by its award-winning portfolio of mezcal products, Mezcal Amarás shares our commitment to delivering exceptionally elevated quality in every bottle, from seed to sip. We were further drawn to the Mezcal Amarás team’s strong, values-based approach to doing business and dedication to giving back to people and nature.”
Consumer interest in agave-based spirits continues to grow and it is now the second-largest category in the US, with mezcal representing the fastest-growing spirits category globally. In addition to Mexico, Mezcal Amarás is also available in more than 24 markets including the UK, Spain and China. 
Mezcal Amarás was founded in 2010 by a team of Mexican entrepreneurs, led by Santiago Suarez Cordova and Luis Niño de Rivera. The brand produces ‘handcrafted, high-quality mezcal products derived from the agave fields of Oaxaca, Guerrero and Durango’, with a focus on sustainability.

Mezcal Amarás is available in three core expressions: 

  • • Amarás – 'A super-premium offering that introduces mezcal drinkers to new agave flavors and terroirs. Amarás is perfect for sipping due to its smoothness'.
  • • Amarás Logia – 'An ultra-premium and prestige offering with limited edition and one-of-a-kind products elaborated with unique agaves, for the enjoyment of mezcal connoisseurs'. 
  • • Verde Amarás – 'With a taste profile perfect for mixology, Verde Amarás is a premium mezcal meant for cocktails and those newer to mezcal'.

“Mezcal Amarás is a company that exists for the spirit of love to help create a better world. Our handcrafted mezcal honors the heritage of Mexico and the sacred agave plant, while giving back to the earth and our local communities,” said Santiago Suarez Cordova, Co-Founder and Chief Executive Officer of Mezcal Amarás. “Beam Suntory shares our vision that companies should have a positive impact on the world around us, and we’re thrilled to be partnering with them to help introduce the superior quality of our mezcal portfolio to more consumers in the US.”

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