PepsiCo launches two Digital Hubs: focusing on AI, machine learning and digitalization

By Rachel Arthur

- Last updated on GMT


Related tags Pepsico AI

PepsiCo has announced the establishment of the company’s first two Digital Hubs: located in Dallas, US and Barcelona, Spain.

The two hubs are expected to create more than 500 new, high-caliber data and digital jobs over the next three years. More hubs are set to follow, with the aim of creating a ‘strong, global digital delivery network’ for the company.  

The Dallas hub will support the development of global solutions with a primary focus on meeting the goals of the company’s North America-based businesses: PepsiCo Foods North America and PepsiCo Beverages North America.

Meanwhile, the Hub in Barcelona will serve as a Center of Excellence for PepsiCo Global Digitalization priority programs.

Together, the Hubs will accelerate the way PepsiCo develops, centralizes and deploys critical digital capabilities, such as near instant, holistic, predictive analytics and ecosystem engagement across our global operations.

To date, the company has already used AI in a range of applications: such as creating consistent Cheetos to optimizing water consumption and preventing leaks in manufacturing facilities. But the Digital Hubs will take its work a step further: ‘greatly influencing the way we reinvent planning, making, moving, selling and delivering products’.

PepsiCo says the hubs will help it move closer to a future vision where customers will have improved access to real-time sales and inventory data; consumers will benefit from consistent product availability at the right place, right time and right price; and employees will utilize predictive decision-making tools, giving them the ability to manage more complexity with enhanced efficiency.

“Our Digital Hubs will support PepsiCo’s efforts to be an even Faster, Stronger and Better Company,”​ said Athina Kanioura, Chief Strategy & Transformation Officer, PepsiCo. “By creating an agile and dedicated environment where innovation will thrive, our talent will have the opportunity to lead work that will reach global scale and have a significant impact for PepsiCo for many years to come.

“We strategically chose Barcelona and Dallas because they are truly innovative cities with topnotch talent, world-class education systems and fully-developed regional infrastructures.”

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