‘Real magic’: Coca-Cola launches new global brand philosophy
The new platform ‘refreshes the brand’s trademark promise – to unite and uplift people every day – with renewed relevance for the world we live in today’.
“The platform is built from lessons of the last 18 months: that we can find magic all around us when we come together in unexpected moments that elevate the everyday into the extraordinary,” says the brand. “It also acknowledges the many contradictions experienced as new generations find harmony and human connection in a virtual and divided world.”
Real Magic marks the first new global brand platform for Coca-Cola since 2016 and is being launched alongside a refreshed visual identity and new wrap-around ‘hug’ logo.
Coca-Cola partnered with advertising agency BETC London to create the “One Coke Away From Each Other” campaign, as well as leading film director Daniel Wolfe and gaming and CGI specialist production partner Mathematic.
