The AB InBev subsidiary will allocate $69.2m directly to Labatt’s Edmonton brewery to expand production capacity and capability of brands such as Budweiser and Bud Light. This will include new equipment, technology and upgrades for the brewhouse and control room; as well as fund 30,000 square feet of new warehouse space.
The investment will also create a new 30,000 square-foot ready-to-drink building to support expanded brewing type and capacity: meaning that RTD beverages – which represent 30% of beverage alcohol category growth and include brands such as Mike’s Hard Lemonade, Palm Bay, Okanagan Cider, American Vintage and upcoming NUTRL Vodka Soda – will be produced locally in Edmonton.
Built in 1963, Labatt's Edmonton brewery has undergone four major capital investment programs since 2015. Today, the location employs more than 190 people.
"Today, our Alberta team helps us serve 3,000 retail outlets, bars and restaurants with products that come from 144 suppliers across the province," says Peter Delamont, General Manager of Labatt Edmonton Brewery. "We are truly Made in Alberta and we're proud to be able to contribute to our communities and to our province's economy through this investment."
Labatt has a 43% share of the market in Canada, and employs around 3,100 people.