The new bottles have been rolling out across the full smoothie range this month, including Naked Machines, Naked Lean and Naked Zing. The bottles are accompanied by a new, modernised label refresh to emphasise the use of 100% recycled plastic.
Charlotte Ashburner, Senior Marketing Manager at PepsiCo, said: “We know consumers are looking for ways to make a positive difference by supporting brands that address causes they care about and that they remain mindful of the impact of plastic usage on the environment.
“We’re really proud to announce that Naked is the only current juice/smoothie brand in grocery retail that uses bottles made from 100% recycled plastic, a material that can easily be recycled. Our new bottles mean that smoothie drinkers can act in a more sustainable manner, while also enjoying delicious smoothies with a fruit boost throughout the day.”
Naked, which is the number 1 on-the-go smoothie brand in the UK, says the bottles are also designed for recyclability: reducing the change of plastic going to landfill.
The new 100% recycled bottles are now available across all Naked smoothies stockists, including Tesco, Sainsburys, Asda, Morrisons, Ocado, Boots, Booker, Spar and Nisa.
PepsiCo – whose brands include Pepsi-Cola, Gatorade, Quaker, Tropicana and Frito-Lay – is aiming to use 25% recycled content in its plastic packaging by 2025 globally; as well as reducing virgin plastic content in its beverage portfolio by 35% by the same date.
In beverages, its efforts have included the acquisition of at-home brand SodaStream – which it says will avoid the use of 67 billion plastic bottles through 2025 – as well as transitioning its bubly brand across to aluminum cans in the US this year.