Nestlé launches second product in recyclable paper packaging as part of its 2025 plastic waste pledge
The product, Nesquik All Natural powder comes in a recyclable paper pouch in five ingredients, which it will add to the existing Nesquik range.
2025 pledge
Nestlé announced a series of actions towards meeting its April 2018 commitment to make 100% of its packaging recyclable or reusable by 2025, last year, with a focus on avoiding plastic-waste.
Nesquik All Natural has less sugar than the classic product, using raw cane sugar instead of white sugar, and with cocoa responsibly sourced from West Africa under the Nestlé Cocoa Plan.
Vittoria Simms, senior brand manager, Nesquik, said the paper packaging for the chocolate drink, which took nine months to develop, is an important step forward as Nestlé works towards a more sustainable future and to fulfil its pledge to make all of its packaging recyclable or reusable by 2025.
It is the second recyclable product from Nestlé in the UK after it launched Yes! bars in paper packaging in July last year.
“We’re proud to be able to launch Nesquik All Natural as a new addition to the range, providing parents with an all-natural option with a simplified ingredients list, with less sugar and in a recyclable paper packaging,” she said.
“This is part of our commitment at Nestlé to offer more natural, sustainable and nutritious choices while maintaining the great taste that people know and love.”
Coated paper
The pouches, which are made from coated paper, have been tested to make sure they protect the Nesquik powder during transport and storage, and they are made from sustainable sources, certified by the Forest Stewardship Council (FSC).
Nesquik All Natural is available in Tesco UK exclusively then will launch in Sainsbury’s in May and Asda in June.
