Starbucks & Nestlé launch new coffees for 2020: Cold brew, golden turmeric and essential vitamins

The products – which will hit US shelves next month - seek to offer consumers at home ‘a little more than their average cup of coffee’.

Essential Vitamins contains five B vitamins; Golden Turmeric contains turmeric, ginger and cinnamon; and 2x Caffeine contains twice as much caffeine as one Starbucks K-Cup pod of black coffee.

The new range of products also includes:

• Starbucks Cold Brew Concentrate: these can be mixed with water and ice to create cold brew at home. Cold Brew Concentrates come in Signature Black and Caramel Dolce flavors in both multi-serve and single serve formats.
• Starbucks Fresh Brew: pre-portioned airtight packaging that is 'brand new to the market and will transform your at-home coffee experience'. The airtight seal locks in the peak flavor of signature ground coffee. Available in Pike Place Roast, French Roast, and Breakfast Blend. 

Starbucks and Nestlé created a ‘global coffee alliance’​​ in 2018, giving Nestlé the perpetual rights to market Starbucks packaged goods and foodservice products worldwide outside of Starbucks coffee shops.

Representing Nestle's third biggest acquisition ever, it gives the Swiss giant a step up in the premium coffee market both in North America and globally. For Starbucks - the world's largest coffee chain - the alliance opens the door for global expansion in retail.

Last year, Nestlé launched four coffee platforms globally under the Starbucks brands, including Starbucks Creamers​​ in the US.