Starbucks & Nestlé launch new coffees for 2020: Cold brew, golden turmeric and essential vitamins

By Rachel Arthur contact

- Last updated on GMT

New Starbucks, Nestlé coffee: cold brew, turmeric & essential vitamins

Related tags: Starbucks, Nestlé, Coffee

Starbucks and Nestlé are launching new coffees for US retail: including coffee with essential vitamins; coffee with golden turmeric; and coffee with double caffeine.

The products – which will hit US shelves next month - seek to offer consumers at home ‘a little more than their average cup of coffee’.

Essential Vitamins contains five B vitamins; Golden Turmeric contains turmeric, ginger and cinnamon; and 2x Caffeine contains twice as much caffeine as one Starbucks K-Cup pod of black coffee.

starbucks cold brew concentrate

The new range of products also includes:

  • Starbucks Cold Brew Concentrate: these can be mixed with water and ice to create cold brew at home. Cold Brew Concentrates come in Signature Black and Caramel Dolce flavors in both multi-serve and single serve formats.
  • Starbucks Fresh Brew: pre-portioned airtight packaging that is 'brand new to the market and will transform your at-home coffee experience'. The airtight seal locks in the peak flavor of signature ground coffee. Available in Pike Place Roast, French Roast, and Breakfast Blend. 

Starbucks and Nestlé created a ‘global coffee alliance’​ in 2018, giving Nestlé the perpetual rights to market Starbucks packaged goods and foodservice products worldwide outside of Starbucks coffee shops.

Representing Nestle's third biggest acquisition ever, it gives the Swiss giant a step up in the premium coffee market both in North America and globally. For Starbucks - the world's largest coffee chain - the alliance opens the door for global expansion in retail.

Last year, Nestlé launched four coffee platforms globally under the Starbucks brands, including Starbucks Creamers​ in the US.

Starbucks and Nestle: global coffee alliance for retail

New products: Cold Brew Concentrate, Fresh Brew Coffee, Starbucks Coffee with Essential Vitamins, Starbucks Coffee with Golden Turmeric and Starbucks Coffee with 2X the Caffeine.

Existing products: Starbucks packaged coffee and tea brands, such as Starbucks, Seattle’s Best Coffee, Teavana, Starbucks VIA Instant, Torrefazione Italia coffee, Starbucks-branded K-Cup pods, Starbucks by Nespresso and Starbucks creamers.

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