Campari Group acquires French distributor

By Rachel Arthur contact

- Last updated on GMT

Pic:getty/draghicich
Pic:getty/draghicich

Related tags: spirits

Campari Group will acquire French distributor Baron Philippe de Rothschild France Distribution S.A.S.

The distributor has been the exclusive distributor of Campari Group’s brand portfolio, including Aperol, Campari, Glen Grant, Riccadonna and Grand Marnier, for the French market since 2009.

Campari Group has acquired the distributor from French wine company Baron Philippe  de  Rothschild  S.A. for €60m ($66.5m). The  deal is expected  to  close  during  the first  quarter  of  2020, subject  to  customary  antitrust  approval.

Bob Kunze-Concewitz, Chief Executive Officer, Campari Group, said: "This contemplated acquisition is a key step forward into Campari Group’s long-term growth strategy aimed at continuously strengthening our route-to-market globally.

"France is a core and high potential market for Campari Group, mainly thanks to our aperitifs business and the newly acquired rhum agricole premium brands Trois Rivières and La Mauny. This deal offers us a unique opportunity to insource RFD’s strong distribution capabilities and therefore operate directly in this market, benefitting from significantly increased critical mass as well as enhanced focus on our core brand portfolio."

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