Campari Group acquires French distributor
The distributor has been the exclusive distributor of Campari Group’s brand portfolio, including Aperol, Campari, Glen Grant, Riccadonna and Grand Marnier, for the French market since 2009.
Campari Group has acquired the distributor from French wine company Baron Philippe de Rothschild S.A. for €60m ($66.5m). The deal is expected to close during the first quarter of 2020, subject to customary antitrust approval.
Bob Kunze-Concewitz, Chief Executive Officer, Campari Group, said: "This contemplated acquisition is a key step forward into Campari Group’s long-term growth strategy aimed at continuously strengthening our route-to-market globally.
"France is a core and high potential market for Campari Group, mainly thanks to our aperitifs business and the newly acquired rhum agricole premium brands Trois Rivières and La Mauny. This deal offers us a unique opportunity to insource RFD’s strong distribution capabilities and therefore operate directly in this market, benefitting from significantly increased critical mass as well as enhanced focus on our core brand portfolio."
