What's hitting the shelves? New beverage launches: November

By Rachel Arthur and Beth Newhart

- Last updated on GMT

Guinness Stock Ale Aged in Bulleit Bourbon Barrels.
Guinness Stock Ale Aged in Bulleit Bourbon Barrels.

Related tags: Innovation

From CBD beverages to ice cider, we take a look at some of the new products hitting the shelves around the globe this month.

Watermelon Juiceburst


UK company Purity Soft Drinks is launching a new Juiceburst flavour, Watermelon and Raspberry, into its schools-approved range this November.

The watermelon raspberry combination was chosen by students through schools and on social media. And company sees watermelon flavors trending: +78% on the previous year (IRI 52 weeks ending June 2019).

As with the rest of the 330ml range, Juiceburst Watermelon and Raspberry will contain one of the recommended five portions of fruit and vegetables per day, and is made up of 45% fruit juice with no added sugar and no artificial colours, flavours or sweeteners. The drink is exempt from the UK’s sugar tax.

Bottles are made from 25% rPET and are 100% recyclable – which will be called out on the front of pack for the first time with this new SKU.

RTD spiced rum


Sailor Jerry Spiced Rum is introducing its first ready to drink cans, available in two flavors: Rum and Dry and Rum and Cola.

The products mark the first RTD liquid innovation since the original Sailor Jerry Spiced Rum launched 19 years ago.

Sailor Jerry RTD will launch initially in Australia, before rolling out across the globe.

“True to the traditional notes of Sailor Jerry Spiced Rum, the RTDs are expertly blended with cola and dry ginger flavours for a refreshing drink that’s ready to go straight from the can," ​says the brand.

"Best served chilled, these RTDs pack a punch and go down smooth."

Sailor Jerry Spiced Rum RTDs have a RRP of $26 for a 4 Pack and $58 for a 10 Pack.

Guinness Stock Ale Aged in Bulleit Bourbon Barrels 

Guinness Open Gate Brewery in Baltimore has launched a new barrel-aged beer: Guinness Stock Ale Aged in Bulleit Bourbon Barrels.

A stock ale is traditionally a blend of two different beer styles. Guinness Stock Ale Aged in Bulleit Bourbon Barrels is the endgame of a Guinness Barleywine and a Guinness Imperial Stout – both brewed in Baltimore and aged in Bulleit Bourbon barrels before being blended together.

guinness stock ale inset

“The high gravity stout and malty barleywine lead to a hearty and full-bodied beer with notes of nutty chocolate, raisins, roasted barley and sweet dark fruit with an ABV of 10%,” ​explains Guinness owner Diageo. 

“Aromas of vanilla, coffee, stone fruit and ripe berries come off of this intense and luxuriant stock ale.

"The best way to enjoy all of these complex flavors and aromas is to sip the beer slowly and savor it at a leisurely pace – with respect to its double digit ABV.

Guinness Stock Ale Aged in Bulleit Bourbon Barrels is found on tap at Guinness Open Gate Brewery in Baltimore, and on shelves at specialty beer stores across the US in 4-packs of 11.2oz bottles for a limited time beginning November 15th​ for a suggested retail price of $19.99.

Good Day CBD

good day 1

CBD-infused beverage brand Good Day launched with a flagship coffee product, and has now expanded with two new drinks. Chamomile herbal tea and Citrus sparkling water debuted in the US this month, and each 8oz canned beverage includes 15mg of CBD and between 10-25 calories.

Good Day says its cold brew coffee gives a boost of calm energy, the citrus sparkling water gives a mental refresh and the chamomile herbal tea gives enhanced relaxation. All products can be purchased on the Good Day website and select regional retailers.

Nick Miller, COO and co-founder of Good Day, said “Sticking to our minimal ingredient principle, we carefully crafted these new formulas using the cleanest ingredients available. Our citrus sparkling water keeps your body balanced with CBD and refreshed with a tasty blend of real, organic citrus juices. Our tea combines the calming properties of both Chamomile and CBD, for ultimate relaxation, or as we like to say, 'the new way to close out your day.'"

Ramborn Ice Cider

Ramborn Ice Cider

Luxembourg cider producer Ramborn is growing its portfolio with a new Meadow Orchard Ice Cider. Ramborn said the launch taps into increasing global demand for inventive ciders, like ice varieties​. The sweet, dessert ice cider will be available globally, including with distribution in the US​.

The product is described as having 'rich roasted apples on the nose, warm caramel and butterscotch'. It has 'an intense taste of traditional cider apples, hints of freshly baked cookies, fudge, and a mouth-filling chewy satin texture, followed by a long, tart, fresh apple finish.'

Adie Kaye, president of products and marketing at Ramborn, said, “Ice Cider has been growing in popularity around the world over the last few years, with some of the best and most noted cider players getting involved.

"We’re hugely proud of our first attempt and especially of turning what was effectively ‘waste’ into something premium and complex.”

Brandy Old Fashioned

plain spoke

Plain Spoke Cocktail Co. announced its fourth canned cocktail this month, the Brandy Old Fashioned. It features aged brandy, lemon-lime sparkling seltzer, Bittercube Trinity bitters, and cane sugar, fall spices and spirit-forward citrus notes.

It contains no preservatives or artificial ingredients, with a 10% ABV. The Wisconsin-based Plain Spoke brand also produces a Mojito, Moscow Mule and Bourbon Smash. The beverages are found at US regional retailers like Total Wine, MGM, Woodman’s and Lunds & Byerlys.

Tom Dufek, co-founder of Plain Spoke, said “You can’t get more classic than an Old Fashioned. But here in Wisconsin, we make ours with brandy instead of bourbon or rye. The result is a bit warmer, but still spirit forward and incredibly smooth.”

mood33 Hemp Herbal Teas


A line of hemp-infused herbal teas has been released by mood33 in California.

They include organic, US-grown, full-spectrum hemp extract, premium botanicals and real fruit juices. Each 12oz bottle has 33mg of hemp.

The brand said its proprietary CBD microencapsulation ensures its hemp extracts achieve water solubility and increased bioavailability.

Ingredients like peach, yerba mate, watermelon, mint, passionfruit, lavender and blueberries blend together in six varieties--Joy, Peace, Passion, Calm, Wellbeing and Energy.

Steven Kessler, co-founder of mood33, said "mood33 was an early pioneer and advocate in California's cannabis-infused beverage space.

"Our latest hemp tea product launch provides more inclusive mood-boosting options for customers nationwide. We have invested a significant amount of R&D into creating a clean tasting and fast-acting hemp product that can be easily incorporated into a variety of dynamic and wellness-focused lifestyles."

Má Functional Iced Teas


Sh'nnong Beverage Company is launching its first beverage product exclusively with The Vitamin Shoppe in the US. The Má Functional Iced Teas are plant based and contain CBD and natural botanicals.

The company said its products and name are inspired by Emperor Shennong of China, who discovered tea and combined it with organic hemp and botanicals to make original Má brews. The present-day RTD Má drinks are available in Lavender Berry Chill (Relax), Oolong Peach Spark (Focus) and Emperor Spice Cleanse (Detox).

Charlie Herbstreith, co-founder and chief branding officer, said "We founded Sh'nnong Beverage Company on the principle of creating plant-based, better-for-you beverages leveraging not only the benefits of CBD, but also those of natural botanicals, adaptogens, herbs and spices. This is CBD+.

“CBD+ is about the combined benefits of tea, Hemp CBD and carefully chosen botanicals for an overall more powerful effect. Our mission is to help everyone live their life in balance and achieve total Má."

Juste Pressé

juste presse

French juice brand Juste Pressé has launched a new flavour: orange pomegranate.

The juice seeks to balance out the sweetness and bitterness of the two flavours, resulting in a ‘perfect combination in terms of taste as well as health virtues’, highlighting the vitamin C content of orange juice and the antioxidants and vitamin B6 and C in pomegranate.

The HPP juice is packaged in 500ml bottles and has a recommended retail price of €3.95.  

Out of space

Moskovskaya Vodka has released a limited edition bottle – Out Of Space​ – to mark the 60th​ anniversary of the first ever manned spacecraft to escape the Earth’s gravity.

In 1959 the Russian program Luna​ also reached the Moon, passed by it and captured images of the far side of the Moon.

Pepijn Janssens, Chief Marketing Officer of Amber Beverage Group, said: “This limited edition of Moskovskaya pays tribute to the pioneers of space travel. As pioneers of the vodka category we want to celebrate the efforts of human kind to be bold and reach for new heights.

"With this limited edition we want to showcase the Moskovskaya brand’s own journey in reaching for the stars, with a new bottle design and creative direction.”

The limited edition will debut in Italy, Spain and the Baltic States. Moskovskaya Vodka is available in 65 markets worldwide.


Related topics: Retail & Shopper Insights

Related news

Show more

Follow us


View more