Berlin Packaging Europe strengthens plastic offering with acquisition

By Jenny Eagle

- Last updated on GMT

Berlin Packaging owns Bruni Glass. Photo: Bruni Glass.
Berlin Packaging owns Bruni Glass. Photo: Bruni Glass.

Related tags Berlin Packaging Glass Beverages

Berlin Packaging will acquire Novio Packaging Group in the Netherlands expanding its northern Europe footprint and strengthening its plastic offering.

Berlin Packaging’s European companies are comprised of Bruni Glass, closure experts Bruni Erben, and four other companies acquired in 2019. 

Glass, plastic, metal

The addition of Novio Packaging to Berlin Packaging’s existing European companies creates a packaging supplier for glass, plastic, and metal containers and closures. 

Acquiring Novio fully solidifies our European positioning, giving us the ability to help customers of all sizes, including multi-national corporations, across all market segments, grow their bottom lines with our packaging products and services​,” said Andrew Berlin, CEO, Berlin Packaging. 

It provides tremendous cross-selling opportunities, a robust sales pipeline, and a perfect platform for continued European expansion​.” 

With several offices across northern Europe and approximately 160 employees, Novio Packaging has an impressive organic and acquisitive growth track record, including completing four acquisitions in the past two years. 

Novio Packaging marks Berlin’s 13th overall acquisition since 2010 and fifth in 2019, adding strategic locations throughout Northern and Southern Europe. 

This expansion broadens the company’s global reach, which includes 1,300+ employees, 130+ locations in North America, and operations in nine European countries, China, and South Africa. 

Food, wine, spirits

Having a strong northern European partner provides new avenues for our specialty glass offering for the food, wine, and spirits markets​,” said Paolo Recrosio, CEO, Bruni Glass. 

Novio’s expertise in plastics and other key market verticals will significantly expand our southern European operations, benefiting our customers and leading to superior business growth.​” 

Erik Trum and Marck Jansen, the founders and managing directors of Novio Packaging who will both continue in their current roles said by joining forces with Berlin Packaging it is ‘drastically accelerating the business’, and this will provide substantial benefits to its customers, suppliers, and employees.

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