Böen transports consumers to its vineyard in California with NFC-enabled wine bottles

By Jenny Eagle contact

- Last updated on GMT

The Böen NFC connected wine bottles. Photo: Böen
The Böen NFC connected wine bottles. Photo: Böen

Related tags: NFC, Wine, SharpEnd

Californian wine brand Böen has partnered with Guala Closures and SharpEnd to launch Near-Field Communication (NFC) enabled wine bottles in the US.

Consumers can tap the cap on the bottle with a smartphone to access information about the  winery and the wine they have bought thanks to e-WAK, Guala Closures’ NFC-integrated aluminium closure. 

Connected packaging

apps

They can also share their own experiences with Böen within the platform and via social media. 

One million bottles have been deployed in the US,  divided equally between the Pinot Noir and the Chardonnay bottles. The US is the first market for the tech deployment, with plans to launch in further markets in the future. 

Joseph Wagner, founder, Copper Cane Wines & Provisions, which owns Böen, said Copper Cane is innovating with how it grows its grapes, makes wines, and how it connects with consumers. 

By ‘Tapping our Cap’ using the NFC technology created by Guala Closures and implemented by SharpEnd, Böen drinkers will be transported to the vineyards where our grapes are grown​,” he said. 

Böen has five wines: Pinot Noir and Chardonnay made from a blend of grapes from Sonoma, Monterey, and Santa Barbara counties and appellation-specific editions of Pinot Noir from the Santa Lucia Highlands, Santa Maria Valley, and Russian River Valley. 

There is increasing consumer demand for connected packaging across a range of technologies​,” said Cameron Worth, CEO/founder, SharpEnd. 

We know from experience that brands who leverage connected packaging to drive engagement can learn more about what their consumers want and keep up with emerging trends​.” 

e-WAK

Simon Yudelevitch, GM, Guala Closures North America, added it was pleased to announce this partnership with Copper Cane Wines & Provisions. 

It’s been exciting working with Joseph Wagner to bring e-WAK, Guala Closures’ NFC connected closure to Böen wines and we are excited to be a part of this momentous technological moment for the wine industry​,” he said. 

Related news

Show more

Related products

The Importance of Cascara Coffee Fruit

The Importance of Cascara Coffee Fruit

Applied Food Sciences | 06-Nov-2019 | Product Presentation

To be a pioneer in the coffee industry, it requires the pursuit of doing good. What if you could bring value back to the more than 20.5 million tons of...

When even a good insight is not enough.

When even a good insight is not enough.

CANPACK | 01-Nov-2019 | Product Brochure

Launching a new product or brand on the market is always a big challenge. Many ideas, including the seemingly good ones, are not successful. But then there...

Accelerate your supply chain as pressures intensify

Accelerate your supply chain as pressures intensify

WRBM - Healthy and Natural | 17-Sep-2018 | Technical / White Paper

Food, Drink and Non-Food manufacturers are under pressure. Range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing...

Beyond beverages: drinking occasions boost innovation

Beyond beverages: drinking occasions boost innovation

Glanbia Nutritionals | 14-Sep-2017 | Technical / White Paper

Today’s beverage consumers want it all: health, functionality and taste in a convenient format, to suit modern, busy lifestyles. Consumers of every age...

Related suppliers

Follow us

Products

View more

Webinars