Evian brings new in-home recycled plastic water 'bubble' to Europe

By Beth Newhart contact

- Last updated on GMT

Evian is taking a 'circular approach' to packaging with a goal to make all of its plastic bottles from 100% recycled plastic by 2025.
Evian is taking a 'circular approach' to packaging with a goal to make all of its plastic bottles from 100% recycled plastic by 2025.

Related tags: Evian, Water, Bottled water, Sustainability, Recyclable materials

The 5L (re)new appliance is made from 100% recycled plastic and uses 66% less plastic than a 1.5L evian bottle. It’s part of the brand’s goal to become a circular brand by 2025 and to be carbon neutral by 2020.

(Re)new is designed with a collapsible 'bubble' that surrounds the water, contracting when the water is dispensed, taking on a new shape after each use. Evian said it’s a “new generation design thinking leveraging the physics of materials”​ that will use significantly less plastic than single use bottles.

A button on the base of the appliance will order Evian refills, and it is connected to the Evian (re)new app. The app can also track the amount of water consumed and send alerts when a refill is needed.

Evian renew 2

The starter pack comes with a base and two ‘bubbles’ of water. Consumers can then connect their device to the app and use it for the tracking and refills. The (re)new appliance will launch as a pilot program in Paris and London next month with 200 select consumers before larger global rollouts with other sustainability projects.

Evian global brand partner Patricia Oliva said, "We are inviting consumers to join a community of early adopters who will be an extension of our innovation team, helping us to co-create this solution. Together we will fine-tune Evian (re)new with a view to bringing a scalable and circular solution to market."

In January 2018, Evian announced it will make all of its plastic bottles from 100% recycled plastic by 2025. This 'circular approach' to plastic usage means plastic is kept within the economy and out of nature. Evian is working on this goal by redesigning packaging with the Evian (re)new program, accelerating recycling initiatives and recovering plastic waste from nature.

Virgil Abloh, fashion designer and Evian partner, said "I've always been inspired by great design and how it can shape our lives, which is why I'm excited to see Evian pushing the boundaries with the design of this disruptive new product that will transform the way we drink Evian water at home."

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