Lucozade Ribena Suntory to redesign Ribena bottle for easier UK recycling
The company has pledged 100% of its plastic packaging is reusable, recyclable or compostable by 2025.
Continue to make changes
The 500ml Ribena bottle will be redesigned first, in partnership with design agency Seymour Powell.
“Lucozade Ribena Suntory takes its sustainability commitments very seriously and we are proud to be announcing this packaging redesign to ensure our brands continue to be as sustainable as possible,” said Michelle Norman, director, External Affairs and Sustainability, Lucozade Ribena Suntory.
“While we continue to make positive changes to our brands it is important that wider changes are made by companies like us, government and industry to ensure recycling rates in the UK can continue to increase.”
As part of the redesign Ribena will reduce the full printed sleeves that cover some of the manufacturer’s bottles, this means sorting machines in UK recycling centres can better identify
Lucozade Ribena Suntory recently trialled Ooho, plastic free biodegradable packaging, to distribute Lucozade Sport to participants at sporting events and has partnered with Hubbub, anti-littering charity.
It has also made several investments including; investing £70m to bring bottle production into its Gloucestershire factory in 2010 and investing £13m in a filler at Suntory Beverage & Food factory to reduce water and energy used to produce a filled bottle by 40%.
“Seymourpowell is delighted to have been chosen to partner with Lucozade Ribena Suntory for this ambitious and important re-design,” said Adrian Caroen, executive creative director, Seymourpowell.
“We believe great design and innovation can change things for the better and play a key role in helping LRS meet its sustainability goals.”