Kahlúa launches first ready-to-drink Espresso Martini can

By Jenny Eagle contact

- Last updated on GMT

The Kahlúa Espresso Martini can. Photo: Kahlúa.
The Kahlúa Espresso Martini can. Photo: Kahlúa.
Kahlúa has launched its first ready-to-drink (RTD) Espresso Martini can across six global markets in smart nitrogen widget packaging.

Believed to be a tricky cocktail to master at home, Kahlúa says it has taken the confusion out of the preparation with the can, which is designed for two servings focusing on the RTD cocktail industry.

Creamy foam

The ingredients include roasted coffee, Kahlúa liqueur and a dash of grain vodka, and the smart nitrogen widget forces bubbles to the surface as soon as the can is opened, to create the Espresso Martini creamy foam.

Colin Kavanagh, VP, global marketing, Malibu & Kahlúa, said coffee culture is booming around the world and it is seeing an increased demand for cocktails at home.

“We developed the Kahlúa Espresso Martini can to tap into this emerging opportunity​," he added.

The Kahlúa Espresso Martini can is available in two versions, 4.5% ABV and 7% ABV. 

Capture

Romina Mariano, project lead and global brand manager, Kahlúa, which was created in 1936 in Mexico as a coffee liqueur, said the packaging will appeal to consumers looking for an entirely new experience but also the on-the-go convenience sector.

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