AdVini acquires majority share in South Africa’s Stellenbosch Vineyards

By Rachel Arthur

- Last updated on GMT

The Stellenbosch wine region. Pic: getty/bennymarty
The Stellenbosch wine region. Pic: getty/bennymarty

Related tags Wine South africa South african wine

French wine company AdVini has acquired a majority share in Stellenbosch Vineyards of South Africa, whose brands include the Stellenbosch Vineyards Collection of Fine Wines, Welmoed, Arniston Bay and Versus.

AdVini says that the acquisition – with Stellenbosch’s established winemaking facility, bottling activities and logistical center - provides a strategic benefit for AdVini South Africa, complementing its existing activities.

Export focus

stellenbosch wines

Located in the Stellenbosch wine region, Stellenbosch Vineyards exports around 80% of its volume to more than 30 countries, with the remainder sold locally. With both branded and private label products, its turnover in 2017 was €13.5m ($16.5m).

The acquisition follows an international distribution agreement that was signed earlier this year, covering the Americas, Asia, Travel Retail and other world markets.

Stellenbosh Vineyards will continue to deal directly with existing customers.

Antoine Leccia, CEO of AdVini, said: "With the addition of Stellenbosch Vineyards, our South African wine offering in the premium segment is vastly becoming an enticing selection, together with international brands that meet the demand of our retail customers and consumers, in a model that is particularly respectful of the social and environmental values.”

AdVini is already present in South Africa with 200 hectares of vine in Stellenbosch with L’Avenir, a Wine & Tourism complex, Ken Forrester Vineyards, Le Bonheur Wine Estate and Maison du Cap.

Its portfolio in France includes Ogier and its Clos de l’Oratoire des Papes in Châteauneuf-du-Pape; Antoine Moueix Propriétés with Château Capet-Guillier in Saint-Emilion and Château Patache d’Aux in Médoc. It also has a partnership with Vina Casablanca in Chile.

Its turnover in 2017 was €250m ($305m).

Related topics Markets Beer, Wine, Spirits, Cider