Britvic sets 2020 goals for calorie reduction

By Rachel Arthur contact

- Last updated on GMT

Britvic sets 2020 goals for calorie reduction

Related tags: Carbon dioxide

Britvic aims to reduce the average calories in its drinks by 20% by 2020, as it sets out its new sustainable business program.

The target will be achieved by reformulating drinks, continuing innovation in its portfolio, and educating consumers, the company says.

Other goals for 2020 include reducing carbon emissions by 15%, achieving zero waste to landfill across global manufacturing sites, and reducing the amount of packaging used for its products while using 15% rPET.

People, communities and planet

Britvic is the largest supplier of branded soft drinks in Great Britain and the second largest supplier of branded carbonated soft drinks. It also operates in and exports to over 100 countries, including Ireland, France and Brazil.

Its portfolio includes Robinsons, Purdey’s, drench, Tango, J2O, and Fruit Shoot; alongside PepsiCo brands such as Pepsi, 7UP and Lipton Ice Tea (which Britvic produces and sells in GB and Ireland under exclusive PepsiCo agreements).

Its 2020 goals have been made across three pillars: healthier people, healthier communities and healthier planet. The targets are:

  • Reduce average calories per 250ml serve by 20% from 2013 to 28kcal (down from 35.1kcal in 2017 excluding Brazil). This builds on the removal of more than 20bn calories from the Great Britain portfolio since 2013 on an annualized basis. By the time the UK sugar tax comes into place in April, 94% of Britvic’s owned brands and 72% of its full portfolio will escape the levy.
  • Access for all employees to wellbeing programs that support healthier lifestyle choices; and a wellbeing score of 81% in the Great Place to Work survey (72% in 2017)
  • Women represented in 40% of leadership roles across Britvic (targeting an increase from 36% in 2017)
  • 50% of employees in community support programs (31% in 2017)
  • Reduce carbon emissions relative to production across Britvic’s global manufacturing sites by 15% vs 2016 baseline (5% emissions reduction achieved in 2017)
  • Achieve a water ratio (water consumption relative to production) of 1.4 across global manufacturing operations (water ratio was 2.15 in 2017)
  • Achieve zero waste to landfill across global manufacturing sites (99% in 2017)
  • Reduce material used across all packaging formats, introduce recycled PET (rPET) into the GB portfolio at 15% content (300 tonnes of plastic packaging eliminated in GB in 2017). 

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