Joint venture to launch beer made with cannabis and hemp ingredients

By Mary Ellen Shoup

- Last updated on GMT

The joint venture will launch a range of four premium beer infused with terpenes, the aromatic oil from the cannabis plant, in June or July 2018. ©GettyImages/Creative-Family
The joint venture will launch a range of four premium beer infused with terpenes, the aromatic oil from the cannabis plant, in June or July 2018. ©GettyImages/Creative-Family

Related tags Alcoholic beverage Cannabis

LGC Capital, Creso Pharma, and Baltic Beer Company have formed a joint venture company, CLV Frontier Brands, which aims to develop a full beverage portfolio using cannabis terpene blends and hemp ingredients worldwide, starting with beer.

CLV is working on a premium range of four beers that will contain cannabis terpene blends and “other innovative ingredients,”​ the company said.

Terpenes are potent, fragrant oils that carry the flavor and aroma of the cannabis plant but without the psychoactive components of THC or CBD. As flavoring agents they are generally recognized as safe (GRAS) by the US Food and Drug Administrations (FDA) which classifies them as food additives.

The first batch of beer will be complete in April or May 2018 and released in a number of global markets this summer.

CLV has identified potential distribution partners in Europe, East Asia, Central and Latin America, Canada, Africa, Australia and New Zealand. It also plans to expand its portfolio into other alcoholic and non-alcoholic beverages over time.

“We are very confident that the beverages that are developed through this joint venture will be well received,”​ LGC CEO John McMullen said.

“The worldwide commercialization plan is aggressive and I fully expect it will have a positive impact on the revenue stream for all parties involved."

The joint venture company also plans to establish a pilot R&D brewing facility in Tallinn, Estonia, to beused for developing innovative and proprietary beverage recipes.

Craft beer embracing cannabis

According to Euromonitor, the craft beer category currently has the most to gain if it embraces the expanding legalization of cannabis as both categories appeal to a similar young adult male audience.

A blurring between cannabis and beer has begun with the alcohol industry experimenting with the flavors and aromas of the plant, but widespread availability of hybrid products combining alcohol and THC will not be prevalent in the short-term future, Euromonitor senior alcoholic drinks analyst Spiros Malandrakis said.

Foe instance, Humboldt Brewery brews its Hemp Ale with toasted hemp seeds and Lagunitas Brewing partnered with Santa Rosa-based AbsoluteXtracts to release SuperCritical, an IPA brewed with terpenes for cannabis aroma. 

“The language is already happening,”​ Malandrakis said. “Slang, semantic associations, ‘nose’, and ‘aroma’… All of these are copy and pasted from the alcoholic drinks playbooks.”

Related news

Related products

show more

Reimagined alcohols for a happier happy hour

Reimagined alcohols for a happier happy hour

Content provided by ADM | 10-May-2023 | Case Study

Our robust portfolio of outstanding flavors and alcohol-stable Colors from Nature®, superior citrus capabilities and a wide range of sweetening solutions...

PureBenz P™ Potassium Benzoate - UMC Ingredients

PureBenz P™ Potassium Benzoate - UMC Ingredients

Content provided by UMC Ingredients | 05-May-2023 | Data Sheet

UMC Ingredients has launched a new, premium version of Potassium Benzoate under the tradename PureBenz P™. In conjunction with a new manufacturing partner,...

Planet is better with more fizz

Planet is better with more fizz

Content provided by CO2Sustain | 13-Apr-2023 | Product Brochure

Sustainability is a huge concept and CSD manufacturers and distributors face a number of tricky challenges. Carbonated soft drink (CSD)manufacturers are...

Related suppliers

Follow us


View more