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Coca-Cola launches bespoke typeface

By Rachel Arthur contact

- Last updated on GMT

pic iStock/jbk_photography
pic iStock/jbk_photography
Coca-Cola has launched its first company-wide proprietary typeface, TCCC Unity, drawing inspiration from ‘the modernist American typography movement and Coca-Cola’s unique personality’.

The typeface was designed by Brody Associates with the Coca-Cola Global Design team.

“TCCC Unity draws its typographic personality and DNA from The Coca-Cola Company’s archive taking inspiration and reference points from the modernist American typography movement and Coca-Cola’s unique personality,”​ says Brody Associates.

“This DNA is blended with practical type features and design requirements to meet with the reality of today’s world. Blending the past with the present.”

Coca-Cola has a number of key recognisable elements such as its logo, color and bottle shape, but it is the first time in its 130-year history that it has owned a proprietary font.

Other companies that use their own bespoke typeface include YouTube, IBM, Apple and the BBC.

Related topics: Coca-Cola, Soft Drinks & Water

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