It says that the investment is another step in making Canada a priority market for Italian headquartered Gruppo Campari, with more than $200m ($156m) invested in the country since 2014, alongside the additional investment of $184m ($143m) to purchase Forty Creek Distillery in 2014.
Since spending $1.3m ($1m) on setting up its Canadian headquarters in Toronto, the company has added 70 jobs, including 13 marketing positions, 17 in finance, eight in production, 25 in sales, five senior executives, and two human resources roles.
The $5m investment in Forty Creek Canadian Whisky was made yesterday alongside key Members of Provincial Parliament including Hon. Michael Chan, Minister of International Trade; and Hon. Brad Duguid, Minister of Economic Development and Growth.
"We recognize the Canadian domestic market represents a huge opportunity for growth," said Massimo Mottura, president, Campari Canada. "The retooled and improved Grimsby facility will allow Campari Canada to serve the market more efficiently and ensure we keep jobs here in Canada."