Lavit partners with Juice Press to launch single-serve beverage capsule line

By Mary Ellen Shoup contact

- Last updated on GMT

The partnership will convert Juice Press's rose water and cinnamon guarana into capsule form to make custom single-serve beverages on Lavit's water cooler systems.
The partnership will convert Juice Press's rose water and cinnamon guarana into capsule form to make custom single-serve beverages on Lavit's water cooler systems.
Beverage technology company Lavit has partnered with Juice Press to launch a line of infused water capsules for its “Cooler Water Cooler” systems that will be available by the end of 2017.

Lavit and Juice Press have been working together for two and half years to meet the cold pressed juicery’s “stringent taste and quality requirements”,​ Lavit CEO Gian Mattero Lo Faro said.

”Our collaboration has ranged from research and development, beverage development and nutritional content analysis to packaging, branding and more. Juice Press EcoCaps for Lavit represent the very best in infused waters,”​ he said.

Juice Press’s rose water, and a functional energy offering, cinnamon guarana water, will be available in Lavit’s 100% recyclable aluminum EcoCaps to make custom, cold still or sparkling water beverages with the company’s single-serve water coolers.

Rose water and cinnamon guarana infused waters are unsweetened, preservative-free, and made froms Bulgarian rose oil and and Indonesian cinnamon from Mount Korintji respectively.

More than 1,000 Lavit Cooler Water Coolers have been installed in a range of commercial locations, with a focus on office buildings, throughout the US since their launch in late 2015, according to the company.

Launched on the east coast of the US in 2010, Juice Press now has 68 brick and mortar retail locations selling its line of cold-pressed juices. The company recently expanded into wholesale in travel and fitness channels now selling its products in New York City gyms and airports.

“For the brands it’s both the ability for us to generate greater revenue for them, but it’s also an incredible sampling opportunity,”​ Richard Hirsch, VP of marketing for Lavit, said.

“It’s the chance to reach people in an environment that is incredibly powerful for them.”

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