Crown creates 180th anniversary packaging for Tetley tea

By Jenny Eagle contact

- Last updated on GMT

The Tetley 180th anniversary tin. Picture: Crown.
The Tetley 180th anniversary tin. Picture: Crown.
Tetley, owned by Tata Global Beverages, has partnered with Crown Aerosols and Specialty Packaging Europe, part of Crown Holdings, to celebrate its 180th anniversary.

Tetley has worked with Crown before producing several collectible tins and this time the company asked for a limited edition celebration tin with a simple and clean design, while conveying its passion for its products and success in achieving this milestone.

After developing a creative brief for the project, Crown’s in-house design team produced several concepts with an array of features, including print finishes and decorative options from its portfolio.

A mixture of varnishes were incorporated, for example, which allowed the designers to highlight areas of the design in different ways.

Metallic inks with gloss and matt varnishes were used to full effect, while the logo and supporting message were embossed to enhance the look and feel of the finished design.

Tetley chose metal as the format for its celebratory package to show its commitment to sustainability. Metal is 100% recyclable and infinitely recyclable, which supports the circular economy.

The collectible nature of the tin also means consumers may reuse it or treat it as a keepsake once the product has been consumed.

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