Avitae caffeine water products will appear on shelves in 1,100 CVS Health stores by fall 2018, strengthening its position in the beverage market and caffeinated water category.
Nutritious beverage options
The news comes on the back of CVS Health’s move to devote more space to healthy snacks, food and beverage options and less space to junk food and sugary drinks.
“We’re excited to be a part of CVS Health’s commitment to helping consumers live healthier lives with more nutritious snack and beverage options,” said Norman Snyder, president/CEO, Avitae.
“Avitae is healthy hydration that not only provides consumers with the instant-go they are looking for to power through their day, but a zero-calorie, zero-sugar beverage option they can feel good about.”
Sparkling Avitae contains natural caffeine derived from green coffee beans and has the caffeine equivalency of one cup of coffee (90 milligrams).
Produced with purified carbonated water, it has zero calories, sugars or artificial ingredients.
AvitaeXR energy drink
It is the only caffeinated water brand to be carried by CVS Health and will retail for $1.77 per 16.9-fluid-ounce (500-milliliter) bottle.
In addition to the products offered at CVS Health, Sparkling Avitae is available in two other fruit flavors, Berry Kiwi and Mandarin Passion Fruit, and an unflavored version.
Avitae recently introduced a line of extended-release energy drinks, AvitaeXR, that has bead-based technology that controls the release rate of caffeine to give consumers up to four hours of energy without the crash.
The energy drink gives consumers an initial caffeine boost of 125 milligrams before the beads slowly release an additional 125 milligrams. AvitaeXR contains 70 calories and is available in three flavors: Orange, Mixed Berry and Lemon Lime.