API creates cold foil visual for SnowFox vodka

By Jenny Eagle

- Last updated on GMT

The foil label on SnowFox vodka. Picture: API YouTube.
The foil label on SnowFox vodka. Picture: API YouTube.

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API has created a cold foil visual for SnowFox vodka, owned by Port Royal Distillers.

SnowFox Vodka is a premium vodka drink inspired by the purity of the Canadian arctic and its native snow fox.

The API 1000 TA foil depicts the piercing gaze of the iconic Canadian snow fox printed on a Gallus EM5 10S 20-inch flexographic printing press on a shrink label by Spectrol.

The drink has won the Gold Award for Flexible Packaging at the Canadian Print Awards and the Silver Medal at the New York Wine & Spirits Festival.

Vishal Sahadeo, account manager, Spectrol, said it had never printed foil like this onto a shrink label before.

Originally, we were using a different foil and experiencing some problems, but when we switched to the foil from API, everything clicked into place​,” he said.

We wanted to create an effect that wasn’t already available on the shelf, and the result, with the amazing blue eyes of the snow fox achieves this. It’s one of the most visually arresting labels we have ever produced​.”

Applied to the front graphic panel of the shrink label by Spectrol, the over-printable TA cold foil produces a glow-in-the-dark effect, causing the electric-blue eyes of the snow fox to illuminate in low-lit areas such as nightclubs.

On the lower blue area, the API foil produces an air of textured high quality by creating a doming effect on the drink’s name and by representing the second “O” in “SNOWFOX” as a paw print.

SnowFox vodka

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