Pinkster launches Gin Jam from left-over berries

By Jenny Eagle contact

- Last updated on GMT

Pinkster's Gin Jam. Pic: Pinkster.
Pinkster's Gin Jam. Pic: Pinkster.
British gin brand Pinkster has launched a Gin Jam, described as ‘mildly alcoholic’ and ‘ideal for putting the tipple in your teatime’.

The natural by-product is produced using gin-soaked raspberries left over from its gin production.

Dessert ingredient Boozy Berries

Stephen Marsh, founder, Pinkster, said: “The raspberries that are too squished for Boozy Berries now have a jammy future. We're all for sustainability and minimizing wastage at Pinkster HQ​.

Pinkster also suggests using the product to make a Gin ’n’ Jam cocktail, which might be more appealing if the thought of gin on toast is a bit much for yo​u.”
 
According to Marsh, jam is on-trend​ as a cocktail ingredient and the firm already launched a Gin ‘n’ Jam cocktail.

The logical next step was to produce the jam itself​,” he said.

The left-over berries come from its dessert ingredient Boozy Berries that it launched in 2015 for dipping in chocolate or using in a sorbet.

The bulk of raspberries used in producing Pinkster are recycled as Boozy Berries. These have proved mighty popular and last season we sold 18,000 jars. The raspberries that don’t make the cut, because they’re too mashed, are now being used for Gin Jam​,” he added.

From a business and sustainable point of view, we are able to create a delicious new product and minimize waste​.”

Wooden Spoon Preserving Company

The launch of the mildly alcoholic preserve, produced by The Wooden Spoon Preserving Company, followed a “small, successful trial” with selected retailers and bars across the UK.

Pinkster, distilled by G&J Distillers, launched in 2013. It has sold more than 18,000 Gin Jams to date, which come in 340g jars priced £6.50.

Related news

Show more

Related products

show more

Our approach to stevia sustainability

Our approach to stevia sustainability

Cargill | 30-Jul-2020 | Product Presentation

As consumers demand greater clarity around the foods they eat, sustainable production is often a key part of a product's story. Cargill stevia leaf...

Delivering optimal sweetness with stevia

Delivering optimal sweetness with stevia

Cargill | 28-Jul-2020 | Product Presentation

Sugar is high on consumers' radar these days…but for many, artificial sweeteners no longer fit the bill. Plant-based, zero-calorie stevia fills the...

Bestevia® Taste Solutions for Europe: Beverages

Bestevia® Taste Solutions for Europe: Beverages

SweeGen Inc. | 21-Jul-2020 | Product Brochure

Reformulating beverages with less sugar and no artificial sweeteners is key to reaching today’s label conscious consumers. Our Bestevia® Taste Solutions...

Brew with Confidence and Detect Spoilage

Brew with Confidence and Detect Spoilage

Sartorius AG | 30-Jun-2020 | Product Brochure

The art of brewing and the science of microbiology are an interesting and dynamic partnership which has been centuries in the making, one cannot exist...

Related suppliers

Follow us

Products

View more

Webinars