PepsiCo acquires kombucha company KeVita
PepsiCo says the acquisition will ‘expand its health and wellness offerings in the premium chilled beverage space’.
The value of the transaction has not been disclosed.
Chris Lansing, general manager and vice president for PepsiCo Premium Nutrition, said the acquisition is further evidence of the company’s focus on evolving health and wellness offerings.
“Under the leadership of CEO Bill Moses, KeVita has become an innovative, high–growth brand that is transforming the functional beverage space,” he said.
KeVita was founded in 2009 in Ojai, California, and now serves more than 20,000 retail locations in North America.
Bill Moses, CEO and co-founder of KeVita, said that the deal will allow the brand to reach a broader audience, thanks to PepsiCo’s marketing and distribution muscle.
KeVita has more than two dozen flavors of Sparkling Probiotic Drink, Master Brew Kombucha, and Apple Cider Vinegar Tonic. All drinks are certified organic, non-GMO, gluten-free and vegan.