‘An element of surprise is paramount’: Craft gin subscription service spurns the high street

By Rachel Arthur contact

- Last updated on GMT

A surprise gin every month. Pic:iStock/bhofack2
A surprise gin every month. Pic:iStock/bhofack2
A new gin members club is delivering unique craft gin straight to consumers’ doors. 

The Juniper Club sources craft gin from small independent UK distilleries that is not readily available on the high street.

In fact, an ‘element of surprise remains paramount’ for the Club: there are no clues given as to which gin will be received until it lands on the customer’s doormat.”

isle of wight gin

The first gin delivery, which went out this month, was Wight Mermaids Gin from the Isle of Wight Distillery.

Botanicals used in this gin come from the island’s 57 miles of coastline, and include Rock Samphire and Boadicea hops.

The Juniper Club’s subscription service costs £35 ($43) per month. “With more people leading busier lifestyles, the subscription service provides a hassle-free, time-saving way to enjoy a different, unique, craft gin each month. And with Christmas just around the corner, it also makes the perfect gin-lovers gift,”​ says the Club. 

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