Starbucks appoints insider as new China chief

By RJ Whitehead

- Last updated on GMT

© iStock
© iStock

Related tags Hong kong Starbucks

Starbucks China has promoted Belinda Wong to chief executive as the company prepares to double its store count by 2021. 

Wong, who is elevated from the role of president of the company, has been instrumental in Starbucks’ already monumental growth in China. Since 2011, the company has grown from 400 stores to over 2,300. 

As chief executive, she will oversee Starbucks’ plans to operate 5,000 stores in China by 2021. She will continue to report to John Culver, the company’s regional “group president. 

Over the past five years, Belinda’s vision, experience and push for innovation has elevated Starbucks in the hearts and minds of the Chinese people and created a strong foundation for Starbucks growth in China​,” said Culver.

Wong, who joined Starbucks in 2000 and has held a number of leadership roles across Asia-Pacific, said that the chain’s continuing expansion was not in doubt: “There continue to be tremendous opportunities for Starbucks in China​,” she said. 

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