MillerCoors launches hard iced tea

By Rachel Arthur contact

- Last updated on GMT

MillerCoors launches Easy Tea Co hard iced tea
MillerCoors has launched Easy Tea Co, a lightly carbonated hard iced tea with a 5% ABV (alcohol by volume) kick. 

The company describes the hard iced tea as a ‘refined, brisk and less sweet iced tea’, with a ‘simple, yet crisp and citrusy taste’.

Easy Tea is being debuted in the US this month, in 24 oz cans at select liquor and convenience stores, in the following states: Connecticut, Delaware, Kentucky, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Rhode Island, Vermont and Wisconsin. 

This month MillerCoors is also launching a new flavor for Henry’s Hard Soda, the third variety in the ‘hard soda line developed for Gen-Xers’.

Henry’s Hard Soda, a 4.2% ABV drink, launched in the US in January this year with Henry’s Hard Ginger Ale and Henry’s Hard Orange Soda. The new flavor, Henry’s Hard Cherry Cola, is being released this month.  

Related topics: Tea and Coffee, Ingredients

Related news

Show more

Related products

show more

White Paper:  Beverages with Probiotic Benefits

White Paper: Beverages with Probiotic Benefits

BC30 | 19-Oct-2021 | Technical / White Paper

The global functional beverage market was worth $102B in 2020, and growth is predicted at a CAGR of 3.2% through 2025. In an expanding global market, key...

Determination of alcohol in wine

Determination of alcohol in wine

BÜCHI Labortechnik AG | 18-Oct-2021 | Application Note

Alcohol content for labelling and taxation purposes is a legal requirement for most jurisdictions around the world. This application note presents an accurate...

Innovation | Sweegen's Bitter Blocking Technology

Innovation | Sweegen's Bitter Blocking Technology

SweeGen Inc. | 21-Sep-2021 | Product Presentation

Bitter Blockers play a crucial role in formulating and rebalancing better-for-you products. Sugar can be a great Bitter Blocker, and when less or none...

Related suppliers

Follow us

Products

View more

Webinars