Metsä Board re-thinks Bag-in-Box concept with Elevated Drink Box

By Jenny Eagle contact

- Last updated on GMT

Metsä Board has designed and patented the ‘Elevated Drink Box’ (EDB).
Metsä Board has designed and patented the ‘Elevated Drink Box’ (EDB).

Related tags: Printing

Metsä Board has partnered with BOBST, Kodak, Marbach, Henkel, and Knauer to develop an ‘Elevated Drink Box’ (EDB) based on the ‘bag in box’ concept.

EDB is designed and patented by Metsä Board as an easy and convenient way for consumers to enjoy beverages. It comes in four flavors; apple, orange, tomato and grape.

User-friendly packaging

Capture

We wanted to completely re-think the concept (Bag-in-Box) and design user-friendly packaging with real benefits for the consumer and the brand​,” said Cyril Drouet, director, Design & Innovation, Metsä Board.

Thanks to the elevated base, the box doesn’t have to be placed on the edge of a table, which gives the consumer the freedom to use this packaging anywhere​.”

Metsä Board, part of Metsä Group, will demonstrate the EDB for the first time at Drupa 2016 (May 31-June 10) in Düsseldorf, Germany.

Koen Verplancke, technical development director, Metsä Board will make a presentation, ‘Convenience combined with digital printing – Elevated drink box (EDB)’ on June 4 and 6 ​as part of the Touchpoint Packaging sessions in hall 12 B53.

The way EDB is made is as follows. The forest fiber paperboards in the packaging are manufactured by Metsä Board. The outer liner is Kemiart Lite+ 175 g/m, which is a double-coated white-top kraftliner for flexo post-print and digital printing applications.

The fluting (160 g/m) and inner liner (130 g/m) were made of Modo Northern Light, a bleached liner suitable for offset, flexo and inkjet digital printing.

The board used to create the carton was manufactured at Knauer in Germany, on a BOBST Expertflute web-to-web laminator, with a BOBST Gapro adhesive control system to prevent warp and use as little glue as possible.

Kodak Stream Inkjet Technology

The Expertflute line used Henkel's next-generation Adhesive Aeration Technology, which applied water-based Aquence adhesive using a Glue-Mix 3 unit. This introduces controlled quantities of air into the adhesive, for moisture reduction in the corrugated board and fast processing to produce the finished product without extensive storage.  

From the Expertflute the board was printed on BOBST's digital printing press for corrugated, which utilizes Kodak Stream Inkjet Technology, and patented, environmentally friendly aqueous based inks.

Kodak's inkjet technology delivers over 50 billion ink drops per second from four CMYK print units, while BOBST's industrial printing presses allows the line to run at speeds of up to 200 meters per minute.

The carton was die-cut on a BOBST Mastercut 2.1, corrugated board die-cutter, which uses Power Register technology for cut-to-print register.

Marbach provided the die-cutting tools for the Mastercut, and these featured its Pure Edge Technology. This creates clean cut edges, without imprints or 'angel hair', while an engraved steel counter plate created the reverse creasing.

The carton was then folded and glued on a BOBST Expertfold 165 A3 folder-gluer, which offers in-process control of the most complex boxes in corrugated and litho-laminated board.

Drouet added, the box does not take up additional shelf space in-store as the elevated base is inside the packaging, ready for assembly by the consumer before use.

When it is empty, the plastic bag can be removed from the box for recycling.

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