News & Analysis for the Beverage Industry
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Iceberg Water – a premium bottled water sourced from icebergs – says the stark beauty of the natural phenomena will help market the brand as it grows.
Europe’s bottled water industry boasts a strong cultural heritage, with natural and spring waters recognised for their purity for centuries. Protecting this positioning is as important as ever, says the European Federation of Bottled Waters (EFBW),...
It’s an era of opportunity for bottled water, with consumers wanting a healthy alternative to many other drinks on the market. As the Global Bottled Water Congress takes place in Lisbon this week, Zenith International takes a look at areas to keep an eye on.